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New Virtual Speaking Strategies to Get You Through the Holiday Dip

 

Are you experiencing a dip in your practice right now? And even in the best of times, you have a dip around the holidays while you’re definitely not alone. And this is Chen Yen, 6 and 7 figure practice make-over mentor@interpretedvisionary.com and your host for our AAC show today.

So, um, I want to just acknowledge you for taking the time to be here, because as an acupuncturist, you have the opportunity to help a lot of people, even during these times that people may not be making, seeing you a priority right now.

Click here to download the transcript. 

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

And so how can you get the word out about your practice during these times that are working, especially when, when you might be more limited by in-person marketing? So one reason why many people aren’t coming in yet is because that they don’t know about you yet, and they don’t understand how you can help.

So if you have a way to educate them about what you have to offer, then you’re more likely to, to help them. And one great way to do that is by, is especially during these times, reaching people at once, reaching more than just one person at a time at once, and you could be doing that virtually, for example, you could be actually speaking and you might think well, but I can’t really go out and speak as, as conveniently these days. What can I do? So we’re going to be talking about some new strategies that you can be using virtually right now to be, bring more patients in the door. So we’re going to look at what are some new strategies virtually that you could be using to educate and reach more people at once, for example, what are overlooked avenues of speaking online and where to find these opportunities?

What to think about in choosing a topic you might’ve thought about that, how you like educating and teaching people, but you can’t think of what to say. So we’re getting into that. And then finally, what are also some ways to make another stream of income they’re speaking, even in an automated way. So as far as the, just to let you know a little bit about we are learning from, so I, uh, start out as a pharmacist on native American reservations and went, ended up going to different tribes and, and love the culture and getting to know the different reservations. But after a while, I started feeling really jaded and going in the pharmacy, giving people medications, when I didn’t feel like they should be taking them, because I felt like there were better options. And so at the time I didn’t know really what to do, except I felt like I had to get out of there.

So, uh, after a while I decided, okay, why don’t I help other pharmacists get jobs that they enjoy more because many of them were counting down towards retirement. And so fast forward five years I had started and grown a successful recruiting business to seven figures and in less than five years. But I used to think that if I made more money than I would just be really, you know, I can do it when I cared about outside of work, but it didn’t happen that way for me. So, um, after doing a lot of soul searching, I realized that there’s a part of me that still felt like I wanted to see our healthcare system change and, um, and really be more integrated, but it’s not going to be the drug companies, insurance companies, the government changing things is really starts with you as acupuncturists and being able to get the word out about what you do and when people are asking for it, that’s when things will change.

So that’s, since then we’ve helped many acupuncturists, where were their practices? And in a short timeframe, you know, growing up to six figures, multi six and seven speakers, and a third of the time it typically takes. So as it comes to, to speaking, you might wonder, well, what, what does that have to do with you being, you know, me being able to, to help you with some strategies that are actually working right now for this. So, um, this is an area that, you know, many acupuncturists come to us for. And if you’re feeling also, if you’re feeling like you have, because how many do you ever feel like you get nervous when you, when you speak. So even though you liked the idea of it, but you just feel like, Oh, I don’t know if I want to do that because I just freeze up.

And so if, if that’s ever happened to you before, um, you’re not alone. And I, for example, when I was little, my dad would, um, I was around eight years old and I would often think on Sunday mornings, I would think, gosh, I’m, I wish life were like, uh, how it was for other kids. So I felt so, um, I had so much performance anxiety. I dreaded it and I cried a lot because my dad would always could take me. And I vowed to myself. I would never speak in front of any audience ever I could. So, but then why did I end up seeking? And because I love teaching. Um, and so that’s what led me and, you know, the reason I bring that led me to do that. And so the reason I bring this up is that even if you feel dreadful, you know, the idea of, of speaking, even if you feel nervous, you could totally do it because when you have more of a structure of what to say, and also be able to inspire, people know, learn how to inspire people beyond just, just, uh, educating with facts and then you’re going to enjoy it.

And people are going to enjoy what you have to say as well and find it helpful. So as far as, as different possibilities of speaking wise, very available for you right now, virtually. So you could either look at speaking to bring in patients into your practice, or it could actually bring in another stream of income. So as far as, as, um, speaking opportunities, they range from, in terms of getting to potential new patients, what are some possibilities of, of those? So you could either be speaking in front of different organizations and groups. Now you might be thinking, but most people aren’t doing things in person right now. And you’re absolutely right. But the cool thing is that because these organizations, they have, whether they’re business organizations or women’s organizations, entrepreneur, moms, associations, or holistic moms, associates groups, they are still looking for how can they provide value to their members?

And so when, if you can approach them and suggest that that, that, um, you can speak in front of them, then that can be a great opportunity for you to, to do something from the comfort of your own home. You could be getting hopping on and doing a zoom video, or not even be on video at all, if you don’t want to be on video. So that’s, for example, as one opportunity. And, um, Oh, and by the way, I didn’t mention this, but because some of you might think, okay, so, but, um, I liked the idea of seeing, but what’s the possibility of getting new patients from this, right? So, you know, in terms of, we have clients who, who do talks or webinars in front of even small audiences and end up getting a handful of patients from it, whether it’s 20 people, person, audience, and then walking away with like five new patients from our webinars and that pretty cool.

And, um, or if you have larger audiences, if you have a hundred people in your audience, and even if you had, even if you had even 20 or 10 people, let’s just say you had 10 patients come from it. That’s pretty awesome. So, um, so organizations are one possibility. Corporations are another possibility too. And especially because it, especially there are corporations and different health initiatives that have happened in corporations over the years, so recent years. So you can approach them and ask them who is in charge of corporate wellness and, and then get in touch that way to speak for a company. What are some other opportunities you could look at? How can you cause how many of you would love to have more referrals? You’ve noticed that the referrals who come to you, they tend to stay more, or they just tend to actually come in and they tend to actually follow through with care.

How do you get more of those? One way to do that is by speaking in front of other practitioners, uh, patients and, or just even here’s one, one hot tip I will, I will share with you about that is this is something that, that an acupuncturist client of ours did. And when she did this, she ended up, she had this one medical doctor she knew, and she’s thought he was referring people to this other acupuncturist more. And, and so we, we talked about, okay, how can, how can we, um, have you developed that relationship further? So you start getting more referrals and guess what happens? So she ended up interviewing this medical doctor. So she ended up doing this interview and friend, uh, that, I mean, to, with an MD interviewing this MD, I guess what happened? She got seven new referrals from a new patients, referrals from this medical doctor, because she had the ability to, um, help that medical doctor gets to see how she actually knew something.

And then they got a chance to chat before and after they interview too. So that’s another strategy, a virtual strategy that each one of you can, can actually do to, um, pretty quickly to be bringing in new patients in this climate. As a matter of fact, can we make sure to include a resource for you with the exact script that, um, you can use to interview and a medical doctor or other practitioner to be able to do that? So it’ll be in, in the comments below, or just look below for it. So, um, as far as the other possibilities of where you can be speaking. So aside from organizations, aside from corporations, aside from, you know, different interest group organizations, as an aside from other practitioners in front of other practitioners who could be referring you patients, you could also be speaking on different platforms like podcast.

So podcasts or telesummits are great ways to get the word out and educate people about what you have to offer and about acupuncture and Chinese medicine. So you might be thinking, but aren’t the podcasts or these telesummit kinds of things, aren’t they more like not local, they’re more national. So what I would highly encourage you to do is to, to go national, why not go national? You know, there are people who still can, um, either for one, it helps you get seen more as a go-to acupuncturists. So then even people locally will see you see you in the limelight of an expert when you are more on the national scene or even international scene. And then I, the other possibility too, which we’ll talk about a little bit here too, is that there are other opportunities for you to be, um, you know, helping people, not just by getting new patients from opportunities of speaking.

So for example, have you ever thought about how could I bring in another stream of income in this climate so that it’s not, that’s not so dependent on seeing more patients one-on-one in person because it, I just never know what can happen. And besides you have so much knowledge and expertise to share, what if you could, because those things that you say over and over down to your, your patients, have you ever thought of putting that together in such a way where you can educate people and even make money from it and even passive or automated income from it? So what does that look like? It could look like educating a group of people online in a more of like an online workshop. For example, we have an acupuncturist client of ours who is very good with helping people during, um, post in terms of postpartum.

And so then, and also also leading up to pregnancy to help them have a natural birth without it being so like this dread of, of it being painful. And so there are different kinds of things, including breath work, and other kinds of things. She could be teaching her, um, her just, not even patients, but even beyond her patients as well. So she could charge for a workshop like that. And each one of you can charge for something like that too. And then, um, other possibilities are putting all the knowledge you have in your head into something like an automated course. So this could be either to educate the public about a particular health issue or about a particular health challenge, because have you figured out something clinically that could be beneficial for other practitioners that you get really good results for your patients? And it could be great instead of it just being something limited to way how you know how to treat, but you’re able to educate other practitioners on that.

Or maybe it’s the workflow in your practice you’ve figured out, or maybe some of you are doing tele-health and you have even things like intake forms or, or how you’re doing the intake process. Those things could be taught to other practitioners, maybe some part of aspect that you worked at figured out in your practice or business that’s working well. So those are things that you could start educating other practitioners on through either a live setting by doing it through zoom or, um, online and group way or in automated way. So those are some in terms of an automated course, and you could charge for something like that. So for example, in front of, um, people who are the late public, you could charge anywhere. It just really ranges. It could be anywhere between $97 to four 97 to nine 97 for something that’s like that, or an automated or in group setting.

And then for something that you offer in front of practitioners, it could typically at least be $297 and more, you know, nine 97 or more just think about what, what you pay to go and, and learn different clinical trainings from people. So those are some different possibilities of, of opportunities for you. One of the thoughts that I just had to share with you about, um, developing relationships with, with, for example, medical doctors, cause imagine if you had even three medical doctors sending you one or two referrals a week, what would that do for your practice? So one way of developing those relationships right now further is see, cause the thing is, if they just knew about you, they may not truly understand the scope of how acupuncture Chinese medicine can help their patients. So they either don’t really refer or they might refer a little bit, but it’s not quite to the extent that you would really like it to be.

And part of the issue is because they, they might be concerned about safety or efficacy and or how it could truly benefit their patients. So if you’ve educated them on it, then they’re more likely to refer, but how do you do that right now, if the medical doctors are busy and you don’t really want to want to go and, and, um, to their practice and see them there or anything like that, you could do a short video and educate the medical doctors. I have clients who are doing that right now or reaching out to them by LinkedIn and the meeting on zoom. So there’s just some, some virtual strategies that I just shared with you. So let’s also talk about, cause I promise you as far as what, um, Oh, by the way, let me just make sure that to let you know the, um, I decided to give you a template of, uh, you know, what to say, if you did want to interview other practitioners, as well as the top 10 best places to speak and get patients quick-start guide and especially helpful in this climate.

So you can get it at the Lincoln in, um, down below. So make sure you click on it and download it so you can use it right away to help you with, with getting more and more patients referrals in the door. So I promised to talk about the, um, what is a right? Like what are, how do you decide what to talk about? Do you ever feel like I know so much I don’t, or maybe sometimes I feel like I don’t, I feel like a fraud. I don’t really not too much. So either way, what do you say that would actually help and help? And that would actually engage your audience because you don’t want your audience to get bored. Cause then they’ll click off right. In terms of, so if it, especially if it’s something virtual, so, uh, one common mistake, a lot of acupuncturists make when deciding what to speak about is really getting caught up in, in the modality itself, as far as acupuncture and how it can help an acupuncture.

One-on-one, you know, that kind of a mindset when, when thinking about what to talk about, but the challenge is that most people are not going about their day thinking, Oh, I want, I’m curious how acupuncture could be amazing for me, especially those people who have never really tried it or hurt her even cross their mind. So it’s more helpful though, because most people are going about their day thinking, Oh, I want this issue to go away. So if you can center your topic around a particular health issue or challenge people are having, then it’ll be more likely to be attended and oppressing kind of a challenge, not just a general pain kind of challenge that, but be able to describe it in such a way that, that, um, how it’s a, an urgent pressing kind of, uh, of a health issue to, to look into the other hot tip related to that is, um, also be thinking about how can you tie that topic into why now is a, an important time to be thinking about that particular topic, for example, based on different seasons, there could be a need to pay attention to certain aspects of, of, um, you know, balancing your health, especially as you look at the Chinese medicine perspective.

And so, or, but then, you know, practicality speaking. So how can you bring up the different seasons and why now, because of this season, it’s important to pay attention to this particular thing, or if it’s the holidays, why is it important to pay attention to this, this particular thing? When you can think in that way, then, then, uh, angle your topic that way it’ll be more relevant to people in that moment in time. So they’re more likely to actually listen to what you have to say. So remember, you could do either webinars, you could do interviews, you could do, um, podcasts as some of those ways. And, and then all different kinds of venues as I had had shared with you earlier. And, and then, um, feel free to download that top 10 best places to speak and get patients Quickstart guide, as well as the exact script you can use to interview other practitioners, such as MDs, who could be giving you referrals and, um, when you’re featuring them and they could, you know, they could feature your, you could be in, or you might actually, some of you might think, well, I don’t really have much of a, of a patient base.

I don’t really have much of a community or an email list. How’s that going to work? So don’t worry. You could feature that medical doctor or, or, um, practitioner on something like a Facebook live or YouTube video. And, and then you could also suggest that that provider share that video with, with their patient base too, which is why, what we’ve had, we’ve seen our claims have experienced when they’ve done that. Also sometimes they’ve gotten referrals from, I mean, they’ve gotten actual patients, who’ve, who’ve contacted them directly because, um, whoever was seeing that video decide to reach out directly to them. So download the, the, uh, template there, um, below. And I look forward to in the website, it’s www dot get booked, speaking.com forward slash AAC. And then I look forward to hearing how this goes for you. And if you would like to, uh, if you’re at a, at a dip in your practice and you would like to, um, it to be busier, and you see this as an Avenue of getting the word out, but you’re not really sure how to get started with it. Or you would just like another Avenue to grow your practice in a way that feels comfortable for you. Then feel free to book a free six figure speaking breakthrough strategy session with us, which is also in that link too. So look forward to hearing how it goes, then download the, your free templates. And I get started with this right away. So you can be out there and waking up the planet because people need you and go out there and wake up the planet.

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Yuan Qi Acupuncture – Poney Chiang & Suzanne Robidoux

 

Hi, good afternoon. My name is Poney Chiang. I’m one of your hosts for American Acupuncture’s live Facebook podcast show today. My special guest is Suzanne Robidoux, who is joining us all the way from Nanjing China. Dr. Susan Robidoux has spent over 20 years in China sharing when, after completing her master’s degree in us and, uh, went to China to learn Chinese language and martial arts, but ended up there until today.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

And, uh, she was holding a five different distinct lineages of Chinese medicine and martial arts. We should continues to teach and practice. Do you have a PhD in nine gene? She practiced at the neurological hospital treating diseases such as major depressive disorders and post-stroke paralysis after completing her PhD. She spent the following year. So the classical medical systems from various Chinese medical masters to learn their techniques. She combines classical acupuncture, classical moxibustion gene Fong, which is the type of classical herbal system with diet, lifestyle and internal arts and teaching. She’s also the author of three different textbooks on acupuncture, Costco, hers, and Bhagwan thank you for joining us today, Suzanne.

Thank you for having me pony.

I would like to, uh, think you have brains today about, uh, a form of, uh, acupuncture to call it UN she acupuncture that I’d been hearing here in ravey views on, um, could you tell us a little about, about it? What is it, um, how is different from our standard TCM type of acupuncture?

Hmm. Yeah, it’d be my pleasure. Um, UNC acupuncture is a, it’s a classical type of acupuncture. Uh it’s based on the teachings of [inaudible] and the teachings of [inaudible] and from these teachings and from the information of [inaudible] and send you a gig, uh, masters simply, um, and other masters in Taiwan build a system, uh, based on using the cheesy that we have the essence T that we have in our dantian and use that she, in order to balance, um, the channels in our bodies in order to remove obstacles, to increase the flow, uh, but also to increase the general, uh, health care of our body. Um, the main goal of, of the system is using 60 points, 60 very specific points. Uh, we have a very specific needling technique as well, that, um, is used on all the points and using this technique, using these very specific points, we’re able to use the essence T to balance the body now by balancing the body, we increase healthcare. Uh, we improve vision improved memory, but most importantly, of course, it’s, it’s mainly used for quick pain relief. So pain relief relief on numbness, um, blockages, and sometimes I’ve used it also for, um, lack of motility of, of limbs, like a trip for trigger finger or frozen shoulder.

Interesting. Um, are there specific type of patient demographic that would best benefit from this or, or certain types of conditions you in your mind you go, Oh, this is something that you mentioned is absolutely going to be a great for or is broadly approvable.

Yes. The, the, the best patients for this technique is patients that are suffering from chronic pain. Uh, it’s good for many things. We also use it for internal organ, um, disorders, but it’s really best to use when people are suffering from chronic pain. Uh, the best is with when people are suffering from chronic pain, that is result of either a surgery or trauma, then you do think the dantian, she will be a lot more effective, a lot quicker. And within one to three treatments, we can get a great hold on that level of pain.

Okay. Um, so I’m understanding that the system has 60 different points and I’m imagining that it’s a complete different than your quote unquote standard acupuncture points, or are they, they overlaps, okay. They’re different. Okay.

Points that overlap, uh, in terms of location. But interestingly enough is that these points are on different channels. Then what the, the classical points that we learn in TCM. So, um, they are completely different than, than our TCM points location.

Yeah. So they’re not, it’s not, uh, you have the 12 Meridian base. These are extra, like extra, extra ordinary points. They’re outside the channel system.

No, actually they are on the channel. So the, our, our system is based, uh, the, it combines the channel theory combines, um, the tendon or muscular system. And, um, the points are on the channels on the same line, but different, um, locations.

Okay. And, um, um, would you be able to share with us like a clinical story or something that’s memorable, maybe perhaps with something that wowed you when you’re first learning this, how did you first hear about this? Something that will help us, uh, appreciate from your personal experience? Um, that was really, really memorable for you?

Um, sure. Um, I think we all learn acupuncture because we like helping people and release their suffering. And, um, what’s great about the system is we’re able to, uh, get a feedback from our patient. And that’s part of the treatment protocol with the system. You, you put one needle and then you wait for the feedback of the patient and that’s what guides you actually to, uh, know how to continue the treatment protocol. And so, um, I can share maybe one, one of the, uh, first case when I first started teaching the system, I was in Denmark and, uh, one of the participants, one of the acupuncturist was there and she volunteered, uh, to receive a treatment. And she had actually gone to learn acupuncture because of her chronic pain and what had happened to her. She went hiking when she was in her teens and her friend.

Uh, she was a very small lady and her friend had fallen on her and her and her backpack crushed her upper back. And since that moment, she had been suffering from a chronic, upper back pain and tension. It, it affected everything. It affected migraines, dizziness, uh, it caused her posture to be, uh, very stiff and abnormal. And through all the treatments she got through all acupuncture school, nothing released this pain. And by, by needling her according to UN she and needling the corresponding channels that were blocked, um, we were, I was able to needle her arm and follow the pain through, and the pain really left, uh, chronologically backwards, according to how the pain evolved in her body. And after five needles on her, um, arm on her lower arm, uh, her pain was completely gone. And so I saw her the day, the next day, and two days later, and her pain was still gone. Um, and when I came back to Denmark to teach the next year, the pain was still gone. So it is always a pleasure to be able to, to practice you. And she, um, patients that are suffering so much for so many years and just release their pain just by their, their energies, balancing the channels, and also engaging that, that lower dantian that we have.

That’s a great story.

It’s a great pleasure.

Um, so I’m hearing that you’re needling, uh, uh, on the arm is UN Xi acupuncture a form of, uh, more of a distal style acupuncture. The, these points are, uh, in the extremities.

That’s right. So the 60 points are on the extremities. However, what we’re using is that she in a low, lower dantian, and so we’re by using this, the Sochi, so a need, um, points below the elbows and the knees, um, is activating the chin, the lower dantian. And if it isn’t, then we have another technique in the lower dantian to, to fortify and activate.

Hmm. Sounds like it’s kind of a very, um, uh, uh, uh, deep rooted system that draws on like the venture level to, to, uh, to enable healing, I guess usually when we need a, would probably just, um, maybe working on the year in a way, not as deep as, uh, as, uh, as the name of the system implies. Um, I think it’s great that it’s a, uh, distal based system. There are obviously certain limitations or some, um, certain patients, um, you know, may or may not be, um, may have access to the torso, right. Uh, bedridden patients or wheelchair patients, you know, and also even like people that practice more and maybe perhaps communities that acupuncture where, um, you know, uh, they are more of a seated. And so, um, access to below the elbows and knees are more practical. So I think this might, might be, uh, um, very palatable to a lot of practitioners out there that, um, that this is consistent with their style of practice. Um, I know this is a very complicated system, uh, when us coming, but it’s a sophisticated system. And, um, um, but do you think it’s possible, there’s some sort of simple things that you might be able to share with us? Uh, like maybe a simple diagnostic or simple palpation, single needling thing, if it’s possible, if it’s not let me know, um, just to maybe let our viewers, uh, experiment with it themselves or try on a patient that’s, they’re having some clinical challenges with, is that something that’s possible to share?

Well, okay. So first I agree completely with you. It’s a system, first of all, that’s very easy to use if you’re using a community acupuncture or if you’re treating, um, paralyzed patients, you’re, you have access to the Bo the limbs of the body, a lot easier than the trunk or the back of the, so it’s very easy to use, and it’s fairly easy to learn since it only takes a few hours, you know, the 60 points. Um, and, and then you’re able to, to practice, once you learn the location, you’re able to practice the depth of the points, um, what I would be able to share. Um, it’s, it’s not that I don’t want to share is just that it’s, it’s really a complete system within itself. And, um, after learning the location, you have to learn the needling technique. And then, then the treatment protocol, which is very important that if you don’t follow the steps, then you might, um, cause further blockage within the patient’s body.

And so, um, what I could learn, what I could speak about is maybe the palpation technique, um, within the system we, for, for the earth points, uh, as we use a lot of the five element points, um, the earth points are always in between, um, the wrists and elbows. And so, and there are a long, uh, the channels. However, the locations of the channel in the classical texts, uh, are really, really close to the bone. And so this needling approach will be a lot about palpating along the area of the bone and developing that sensation or that sensitivity that, that we can develop as acupuncturist, not on the chin level, but also at a, as a channel level and really feel the condition of the channel. And once we can feel the channel on the side of the bone, then we’re able to really power pate where the blockage is. And once that happens, then we know exactly the location of the point. One of the things that my, my teacher always says is if, if we’re not feeling the entrance of the needle before we need, or we can’t needle the point. So basically it, what he meant by that is he, we really need to feel the entrance, uh, within the channel. So the, the fine, um, entry point before we actually use our needles.

Okay. Um, can you talk about, um, like, just give us an example of one point and then describe how describe the technique that would be used for that point. Are there different techniques for different points or, um, or is it a similar technique applied to the 60 points?

Um, the needling technique that we applied to the points is very similar. Um, we must reach the needle tip within the channel, feel the channel cheat, and then, uh, we lift the needle very slightly, give it space. And after that, we turn counter clockwise and counterclockwise, we’ll the flow of the cheek balancing the body, um, in terms of points. Sure. Um, what, what I thought of when you asked that question, as I thought about my brother-in-law, uh, that was suffering from very chronic elbow pain. So the, uh, entrance, so the heart channel, um, at the elbow was, was hurting him so severely that nobody could even palpated. It woke him up at night. It was very severe. And this occurred after a very severe disappointment and separation in his relationship. And, uh, he tried everything to get rid of it, but nothing was, was useful.

And so if we look, um, at this channel for us, the elbow, uh, the map that I have behind me separates the body in the five elements. So our whole body is not only separated in channels. It’s also separated in, in elements. And so as, uh, the elbow is the element of water I needed to reach, uh, on the corresponding channel. Uh, so the heart channel being shalion, uh, the corresponding channel being, um, shall young. So I needed the water point of shall yang on, um, on the opposite side. Uh, and as soon as I needled this pain, he felt a shooting pain down his arm, and I just stimulated the needle. So, um, it’s very close to gallbladder 34 area, but it, it isn’t. So once we learned the location of the points, uh, you’ll know exactly where they are. And as soon as the pain was gone, then that blockage had left through, uh, the heart channel. And, uh, the pain was completely gone. Now, this was about five years ago and the pain hasn’t returned since

Hmm. That’s really useful. Um, and then it’s a great success story. And also for me, I think, I think for the other viewers too, uh, gives us a sense of how you, um, are attempting to balance the energy and the thought process does involve, uh, so that that’s, uh, I think, uh, uh, thirsty people are starting to have a better understanding of, um, the, um, the, the, the process, um, of, uh, of the strategies that acupuncture. Can you tell us, um, how will learning, does wrenches of acupuncture compliment, uh, TCM staff acupuncture, or compliment people that do more to be used to stash score, stab acupuncture would do, is it something that they can super impose? Something they, uh, um, I don’t know, like, uh, sequences, uh, how do you have any thoughts on that?

Yes. Um, this, again, she acupuncture is used, it takes about 10 to 15 minutes, uh, in terms of using these points, we only use about one to five of these points, and afterwards, of course, we can integrate any kind of TCM acupuncture treatment that we would normally do with our patients. And so this, this treatment, we usually do it in the beginning to release that, that acute type of pain or the acute excessive blockage in the body. And afterward, it just makes the TCM treatment more successful or more acceptable and peaceful for the patient. Or we could use it at the end of our treatment when, when we’ve completed our treatment, but there’s still a nagging pain somewhere in the back or, uh, in, in the neck. And then we can use one or two points release that pressure release that blockage, and then the patient goes home without any nagging pain or residual pain. So this system is very well combined with any other acupuncture techniques that, that somebody might do. I always use it with TCM points. I use it with, um, scalp acupuncture and, and even with moxa, it integrates very well. It’s a, it’s a very successful tool to have as an acupuncturist.

Yeah. Sounds, sounds like it’s very versatile. Uh, um, obviously the fact that it’s, uh, in the extremities, um, it wouldn’t, it wouldn’t interfere with, uh, you know, Microsystems on the scalp or on a year and things like that. Um, thank you very much for giving us a little bit of a introduction. Are you, and shacupuncture puncher today. Um, if we want to learn more about your end sheet, are there some resources that you can recommend, Suzanne?

Um, yes. So unfortunately there isn’t any English publication right now, but we do teach the course online regularly. Um, it’s a one weekend course, uh, uh, accredited by, um, NCC, wham. I used to teach it all over the world, but now with COVID, uh, it’s, it’s better taught online that easier for everyone. And of course, there’s these maps that you can get with the locations we spent over a year, really working hard on getting all the specifics, um, for the point location to help people really, um, cause without the point of location, then no one would get results with this system. So these maps are very useful to have in clinic. Um, and then once you, you know, the points and you’ve taken the course, it’s all about practice.

Yes. Can you give us the, uh, the, the web, the name of your website or the name of, um, some online? Um, yes. Yeah,

Yeah. Um, so my website is a Chinesemedicinetraveller.com, a traveler with two L’s and.com. And you can find everything, uh, about the courses online, about the courses in various location that we have done in the past. And of course the charts are available for you. Great. Thank you very much for spending your time with us. And, uh, we definitely look forward to learning more about your entry criteria in the future. It was very nice seeing you again, Poney and thank you for this, uh, this chat. It was very fun. And, uh, looking forward to see you again,

Please subscribe to our YouTube Channel (http://www.youtube.com/c/Acupuncturecouncil ) Follow us on Instagram (https://www.instagram.com/acupuncturecouncil/), LinkedIn (https://www.linkedin.com/company/american-acupuncture-council-information-network/) Periscope (https://www.pscp.tv/TopAcupuncture). Twitter (https://twitter.com/TopAcupuncture) If you have any questions about today’s show or want to know why the American Acupuncture Council is your best choice for malpractice insurance, call us at (800) 838-0383. or find out just how much you can save with AAC by visiting: https://staging.acupuncturecouncil.com/acupuncture-malpractice-quick-quote/.

 

Chondromalacia and Patellofemoral Syndrome: A Jingjin Perspective

 

 

Hello, everyone. Welcome to the American Acupuncture Council podcast. My name is Matt Callison. I’m with my colleague and dear friend, Brian Lau. Hello, welcome. We’re here to talk about Chondromalacia and Patellofemoral Syndrome. A Jingjin Perspective, because this is only 30 minutes. We’re not going to have a lot of time to be extremely thorough, but hopefully the, what we’re going to be talking about in this short presentation will hope to provide content that can be used to enhance the practitioners current treatments for these conditions, and also possibly excite the practitioner to learn more.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

So why don’t we jump right into the information I want to introduce you to Brian is going to get started with, uh, with, uh, a video that we’ve been working very hard on, right? Yeah. Well, first of all, as you can see, there’s a warning screen up. Uh, this video coming up is from a recent dissection. Uh, Matt and I did a

As preparation for the Sports Medicine Acupuncture certification, uh, module three, uh, anatomy, palpation and cadaver lab is the first two days of module three. When we do the program, we usually, well, we always prepare the cadaver specimen beforehand as part of that whole two day experience. Students come in and they’re able to, um, work with the cadaver during the cadaver lab portion of that class. And then that evening we stay after prepare the cadaver for the next day, a different view, different depth, maybe from prone to supine. They come in they’re there. They’re able to see that, uh, prepared specimen the second day as part of the experience for the two day lab. So now with COVID, we’re having a transition to some of the classes being online and webinar-based based. We have an upcoming one in October. So this is one of the videos that we produced for the anatomy palpation cadaver lab coming up in October.

Uh, the experience is a little bit different in some ways I think it’s potentially better because the students get a chance to see some of the dissection, some of the process that we’re doing, but at the same time, they’re not there for the experience live, but there’s, there’s pluses and minuses. So this is a video from the upcoming class. We’re not going to be able to play the entire video, but, um, it’ll supplement the discussion of what we’re doing today, which is on Chondromalacia and Patellofemoral Syndrome. I’m going to go in and play the first part of the video. So there’s a little bit of a, uh, animation to set the stage about how the patella tracks. So you’ll see that coming up in just a moment.

Let me see. Sorry. I didn’t have the video started. It should start in just a second. Now, here it goes. So what’s, you’re seeing there’s patella is not on the bone is set up with a supine position and this is going to highlight the trochlear groove. That’s where the patella tracks, the patella should come in and just a moment, and you’ll see how it sits over this patellar groove of the femur. So the patella tracks during flection and extension along that patellar or trochlear groove, and that’s partly held in place, or at least, um, that movement is, is controlled by the guy wires of the spleen and the stomachs and new channels. And if there’s balance in those channels, well then of course, that’s going to allow the patella to track along that trochlear groove. So a common situation very frequently in clinic when people are having problems with patellar tracking, leading to pain, is the stomach send new channel, especially the lateral quadriceps, the vastus lateralis pulls accessibly and the spleen send you a channel is weak and not doing quite the, the amount of work

Or the load that’s necessary. So what happens is then the spleen fails to lift the patella. Paul’s lateral. We’ll talk more about that as we go through the presentation, I’m going to go back to that place. Let me get back to that moment. And now we’ll see that on the cadaver specimen.

There we go.

This video is showing the quadriceps three of the quadriceps. We’ll be showing the vastest intermediate in a separate video for this video. You see the rectus femoris muscle, the rectus femoris attaches to the patella blends in all the way down to the tibial tuberosity. You’ve got the vastus lateralis attaches to the lateral lip of the femur, attaches to the lateral aspect of the femur blends in with the fibers of the rectus femoris and attaches to the tibial tuberosity. Then you have the vastus medialis, here’s the longitudinal fibers of the vastus medialis and the vastus medialis has oblique fibers. As it comes down, attaches to the medial aspect of the patella blends in with the other quadriceps to attach to the two tuberosity. As we learned in the previous lectures, you have the spleen channel affecting the vastus medialis. You have the stomach channel affecting the vastus lateralis.

We need to have an even pool between these two muscles so that the patella can evenly run evenly, go through the entire trochlear groove, a common imbalance between these muscles between these channels will pull the patella lateral and superior causing condor, Malaysia and patellofemoral syndrome. In other videos, you’ll see lateral retina curriculum needling for that also surround the dragon needle technique around the patella that can help with that condition. The rectus femoris you can see as a bipartite muscle. That means it has a linear Alba. So this Linea Alba runs down the center of the patella with all right, little summary of what we’re looking at, Matt. Yeah. I just want to say something really quick. I’m not quite sure we’re having technical difficulties because on my view, it looks really, really blurred that videos is crystal clear with the resolution that we normally have that was really blurry.

Um, Brian, are you seeing the same thing as a blur on your end to look fine on my end, but it might be that I’m looking at the screen that it’s playing on. Well, maybe it’s my glasses. Let me take a look. Sorry about that. You guys, um, patellofemoral syndrome will frequently present with a lateral glide and or lateral tilting of the patella. This is what we were discussing, how the stomach send you channel that vastus lateralis pulling up on that lateral aspect of the patella and the spleen channel weekends is unable to guide that of the patella. So it starts to tilt as you can see to the lateral side. So this malposition can lead to increased pain and also deterioration of the patellar cartilage, which would be also another name for chondromalacia patella and what’s next or Brian.

So the patellar tracking injuries causing pain can lead to positive valuations, such as with using Clark’s sign. Clark sign is a very good test. It’s a test that causes pain. So you have to make sure that you’re doing it very gently. What you’re doing is you’re forcing the patella actually into that trochlear groove. And if there’s chondral Malaysia, if there’s that sand underneath that patella, then you can only imagine for those people that don’t have it, what that’s going to feel like when you’re actually trying to get that patella to grind against the bone. And that’s what Clark’s sign is. So it’s, it’s a very good test, but you have to use a lot of sensitivity with it, cause it can really hurt the patient quite a bit of that gross feeling. Yeah, it is. Yeah, it is. It’s your purpose, Brian. My take on Eli’s test toss test, uh, Eli’s test and Thomas test will utilize test specifically.

Uh, the, the patient is prone and you’re bringing their heel to their behind and you’re seeing Morris is able to fully lengthen. And if it’s shortened, then what it does is as they get into the extreme of me, flection that shortened rec fem starts to Paul acceptance excessively on the phenomena bone and it drives the nominate bone up. So it’s really simply a test to see if the rec fem is able to folly lengthen. If it’s not, then that indicates an overactive and block short rec fem part of the stomach’s in your channel. And that would be really good information that that would lead you to, um, wanting to reduce tension along the rec fem and along the stomachs and new channel Thomas test test for multiple things. Um, in this context for this lecture, it’s another test that will test for a quadricep length.

So it’s a, it gives you another way of looking at if the quadriceps is a group or overactive, uh, it does also test for so as shortness Elio. So as shortness, another channel send you another lecture, uh, potentially, um, Sartorious shortening part of the spleen sinew channel also kind of less related to the patellar tracking in this case, but it does test for other things, but in our context for today, it’s really about the quadriceps. So these are two excellent tests to test for overactivity in the quadriceps. Eli’s more specifically on the rec fem, um, places suit by patients. So I’ll take this next bullet. Um, as we know, when the leg is extended, it’s easy for the practitioner to move the patella cause it’s mobile. So in this particular test, if we go into knee flection of about 20 or 30 degrees, that adds a little bit of tension that Battelle announced a little bit tighter into that trickle your groove.

Now we can push on the patella from side to side motion. This is a kinder, gentler test and Clark sign. So you may want to use this one test first to see if that’s positive, then you won’t have to use Clark sign. Um, this, this test is actually really reliable, at least for me, uh, next assess the tightness of ladder retina and live in the knee. So place the suit by a patient in a straight leg position with a quadriceps, relax, the practitioner lifts the lateral edge of the patella away from the lateral, from Macondo, a tightness or inability to raise the lateral edge. Approximately 15 degrees indicates a tight lateral retina macula, but of course, you’re going to compare it to that, to the opposite side. So you’re going to palpate the patella and get your thumbs to start working up underneath that lateral edge of the patella, soften the tissue a little bit, take maybe 20, 30 seconds to do it, and then lift that patella. If that patella on that lateral side, doesn’t lift more than 15 degrees. That’s a positive side for that, that stomach send you channel tightening down that lateral retina macula just is a, usually a cold stagnation in that region pulling down on that area. So this is the reason why we have a needle technique going into that region, which also is a moxibustion is also applicable with that. Brian want to say anything or move to the next slide?

I’ll just add a little quick something. Uh, so these are all of course Western orthopedic tests, but since we’re looking at it from the perspective of the sinew channels, all of these to some extent are channel tests also. So, um, this test testing for the lateral retina curriculum in the video coming up, you’ll see how that lateral retina baculum is part of and continuous with the deep fascia of the thigh and how the stomach’s in new channel polling excessively through, especially the vastus lateralis can add extra tension into that lateral reticulum. So it’s part of a continuous chain from the thigh into the knee. So when you’re testing that you’re testing the stomach, as Matt mentioned, you’re testing the stomach’s in your channel. So you’re getting a little bit of a window into the stomach GI. So depending on what other signs and symptoms you found from your evaluation in this case, your TCM evaluation, you can put that information, uh, along with what you’re finding with this more palpation and the assessment of the knee. You know, maybe the person has acid reflux or some other, you know, rebellious stomach GI signs. And you’re feeling that excessive tightness on the vastus lateralis you’re lifting the Batalla, the Batalla doesn’t pull and doesn’t move away from that lateral surface. So well, so it’s pulled lateral. So that would all start to paint a picture both from a local orthopedic standpoint, but also from the whole body holistic approach from TCM. Good to put them two together.

Yeah, totally agree that that’s the lesson. I think we learned in first year of acupuncture school, how the meridians, the channels are connected to the organs and when you’re really looking for that, you can find that you’re absolutely right. Brian, a lot of that with the gallbladder channel as well. Sure. Cool. All right, well let’s keep moving. All right. So this is the needle technique using two, three inch needles going through the retina baculum, um, this is a needle technique that you want to make sure that it travels just underneath the subcutaneous fascia, the subcutaneous adipose layer, and just scraping along that lateral [inaudible] for many patients, if you start to angle oblique with this needle technique, it’s going to hurt very bad. So this is a needle technique that you want to practice on somebody that can handle needle stimulation. Don’t try this on a patient for the first time.

If you practice this needle technique, first, if you go too deep, it’s going to cause a lot of pain. If you, if you have that needle ride between the superficial fascia and the deep fascia, just underneath the adipose and before the muscle layer and the retina and that joint capsule just slide it right along that practice. At first two needle side by side work really well and moxibustion, or electricity can work that blue.is stomach 36. So what you’re doing is you’re aiming those needles towards, so at 36, yeah. And the, uh, the two needles. Now you might’ve said this, but I didn’t hear it myself. Uh, those are three inch needles that are better, um, shown there. And you’ll see that actually in the next cadaver video. So right now you can kind of look through the skin and picture it, but pretty soon you want to have the picture and you’ll be able to see it a little bit more clearly in terms of what the target tissue is.

Right. I don’t know if you wanted to mention anything or maybe it’s just simply saying that that surgical techniques are to, to release this lateral retina macula, which is kind of an extreme version, but this is the same tissue that, uh, the needles are working with the soften and release that ladder. [inaudible] in a way that doesn’t, uh, what’s better to not have to go under the knife if you can. So this is a, uh, a really an excellent technique that would, um, kind of parallel, I guess, some of the more aggressive surgical techniques. And it’d be part of a comprehensive picture of the other needles being used in this whole treatment and myofascial work and exercises and stretching. And even guash is, it’s a tissue that is pliable. You can get it to stretch. Um, it just takes some time to be able to do it, but absolutely you can get really good results with this and the myofascial techniques and yet everything else that we do.

Alright, so surround the dragon needle technique. We’re going to be seeing this in the video, coming up on a cadaver specimen, usually seven needles. You’re just going around the patella itself. Your goal is trying to get underneath that Battelle. It’s a way of getting the retina macular tissue, that tissue all around that patella to actually communicate and loosen up as much as possible, but you can use Eastham on those needles, or you can also use moxa with it. These needles will be in addition to other spleen and stomach CGU channel dysfunction. And of course we’re treating the foot and the hip, anytime that there’s a deep problem buts that’s for a conversation for another day. Yeah, yeah. Those are one and a half inch needles. So you’re not trying to drive the needle as far as you can, under the Batalla. You’re just trying to get, uh, get the needle in the space between the patella and that the trochlear groove basically to also, you know, work on some of that fixed pain side of, of where there’s a degeneration of that, the patella cartilage, right? So we are ready to look back at the cadaver image. I’m going to cue it up to the point that we’ll take it from there. So we’ll see those needle techniques on a cadaver prepared cadaver specimen. So that’ll give us a little better view, especially the red Nakheel and you’ll be able to directly see that tissue. So again, if you’re sensitive to cadaver images, then maybe you look away for this portion. But, um, I think it’s, uh, all of us being medical professionals, it should be fine.

So let me queue it up. Give me just a moment. There we go. The lateral and medial retina baculum of the knee are part of the stomach and spleen sinew channels. Respectively here, we see an acupuncture needle inserted into the lateral retina curriculum. We teach a technique and assessment and treatment to address this target tissue. This is a surround the dragon needle technique for the patella uses for condor Malaysia, patella, we’ll be using seven needles going around the patella. The first two needles will be on the lateral side would be the first one. The second one will be on the medial side, located halfway between the superior pole and the inferior pole. The goal is to get the needle underneath the patella, as far as possible.

Each one of these needles is directed toward the underside of the patella. This needle technique is performed when the leg is, has knee extension, not a pillow underneath it all, but knee extension flat on the table, you can also apply electrical stimulation on this, or you can also do direct from ox or right onto the patella. Brian, can you freeze that for a second? Here? We can get a better before the MFR. Yeah, yeah, that’s good. Is it on the, uh, surround the dragon? Uh, I’ll get it back there. Alright. Okay guys. Um, so let me just discuss this. So the needles that you have going from, uh, the two inferior needles, I think you probably have already figured that out one is going into the medial. She on the other one is going into the lateral Sheehan or stomach 35, the needles that are on the medial and lateral side, those are inserted halfway between the superior border and the inferior border of the patella, lifting that patella up to the side and inserting the needle under you do that on medial lateral sides. The remaining three needles, two of them will be on the superior medial border. I’m sorry. One will be on the superior medial border and the other one will be on a superior lateral border. Again, the intention to go underneath the patella, the last needle at extra point, Hadeen going underneath or going through the tendon and underneath the patella there. Hopefully that was helpful.

All right. So we’ll play then and look at the myofascial techniques that can be used afterwards. These are working also directly with retina curriculum.

Okay.

Oops. Sorry about that. Hold that back. Ah, why is that? There it goes.

Alright. So we’re going to be seeing now manufacturer release technique, moving there

Better look at these fibers tissue structures with stabilize the patella, the hands are mobilizing the retina macula on each side to show their influence on the position of the patella.

So you can see how that lateral superior allowed a border. The patella is now straighter.

Now with the superficial fascia removed, we can see how these tissues connect to the deep fascia of the thigh and the respect of channels in use.

Can you see doing this myofascia release technique after you’ve done the needling because the needling is changing the tissue density and the force changing the perception, and then you physically use your fingers to move that tissue re encourage them.

Marshall will give a better view of the underlying muscles of these channels and use and their relationship to patellar balance. All right. I shot, right? Yeah. So you got to also see two different depths with the superficial fascia removed. You get a little better view of how continuous that retina macular tissue is on the medial and lateral side with the deep fascia and how the pole from the stomach and spleen channel would also, um, have something to do with, in terms of too much Paul, on the stomach’s in your channel with Paul excessively on that lateral retina baculum so reducing at the, especially the motor point of the vastus lateralis would be helpful along the stomach’s in your channel. And then if there was weakness and an inability at sort of a lessening of Paul on the spleen side, then you could use this, the vastus medialis motor point to help bring cheetah, bring a little bit of tone to that, uh, vastus medialis to compliment the treatment. So those two are working in coordination with each other when they’re imbalanced.

I brought you want to go over that short exercise?

Uh, I think, go ahead, Matt. Matt, why don’t you take that one?

All right. So here we have the, uh, just, uh, you can use a small foam roll or you can use a towel. That’s gonna be rolled up about four inches or so sometimes five or six. And it just depends on the density of that towel. Go ahead and put it underneath the knee. You want to have the patient go ahead and place their fingers over spleen 10 or extra point by Chong, low two or three fingers would be great. You have the person seated just like this and then have them focus on contracting the vastus medialis oblique fibers when they are, when they’re trying to press their knee into the pillow or into the towel. So with knee injuries and patellofemoral syndrome and lots of different knee injuries, the vastus lateralis is going to fire before the vastest media out. So bleak and that’s backward.

Let me say that again. The vastus lateralis will fire before the vastest media, so bleak and in the muscle firing sequence that’s backward. So again, it really supports that stomach gene gen Xs, spleen T deficiency here. So let’s have that have that patient do this exercise after you’ve just treated the stomach and spleen gene gin, and also did your myofascia release. And you’re giving this one exercise just that small protocol can help a lot of patients about all, obviously it depends on how the severity of the injury, but this is really giving you a good little package to be able to start working with these kinds of conditions. Again, emphasize that the patient is getting that bass as media. So bleak fibers to fire before the vastus lateralis, when they’re going into knee extension, right?

Yeah. Just for those who maybe haven’t looked at the anatomy as closely, the vastus medialis, the medial quadriceps, that kind of tear shaped muscle on the medial side of the thigh, um, is a muscle, but the, a VMO, the vastus medialis oblique are the fibers that start as there as the more inferior fibers that, that take more of an oblique direction as they sort of angle towards the patella. So when you get higher up in the muscle, the fibers are a little bit more straight up and down a little bit more longitudinal, but the lower fibers then start to angle and they’re more oblique. So that’s what the, the abbreviation BMO vastus medialis oblique is same muscle, just the oblique fibers.

Well, Brian, I think that’s our last slide on this conversation, but, um, is there anything else that you want to cover as a closing for this Brian?

Uh, no, no. I can look through some of the, uh, chats. I know there’ll be some questions. I just, again, like distress, I’ve already said it. Matt said it, but, um, you know, a lot of folks who haven’t had a lot of orthopedic, uh, experience as they start to transition more into orthopedic work, uh, for TCM practitioners, it’s very easy to sorta see it as sort of a different world. You know what I mean? It’s, it’s, uh, all of a sudden Western orthopedic tasks, we’re doing Clark sign, we’re doing, uh, Eli’s, we’re doing,

We’re talking about patellar tracking. We’re talking about a lot of very Western type concepts, but the goal, one of, one of our goals, at least in sports medicine acupuncture, is to really bridge those two, those two worlds. So when you’re looking at the, especially this Indian channel relationship, it all is very specific work that we were showing more local work, but it’s part of the big picture. Again, looking at the song, food, looking at the, if we had more time, we could talk about how the hip and the foot position relate to it. And there’s other channel relationships that’ll go with that that are better part of the big picture. So, um, it’s really just taking information you have and applying it in a, in a slightly different context, but don’t lose sight of the information you do have, cause it’s such a powerful medicine to really put together with this more orthopedic approach.

Yeah. Excuse me. I agree. So for the TCM practitioner, all of those different syndromes that have knee pain as a sign and a symptom, that’s something to look at kidney cheat efficiency, kidney inefficiency, liver, cheese stagnation, especially with peasants Ryan problems and medial, knee pain, all of those things apply. So we treat the patient with our TCM diagnosis and then we add this sports medicine on top of it. Yeah. And we’ve been doing this for a while now, so we’re getting pretty good at it. So hopefully you guys can be able to come check out our webinars. We want to thank the American Acupuncture. Do you have something else to add Matt real quick? Okay. I’ll think those guys afterwards, um, the, the surround the patellar needle technique, Matt showed the two, uh, Sean points. Um, so that’s a little bit more of a angling under the patella.

If you go to the YouTube channel for sports medicine acupuncture, there’s also a video that has the knee and much more flection and showing more of a needling more towards the [inaudible] direction to, to access the, um, uh, anterior cruciate ligament or a different direction to access the medial and lateral meniscus. So the reason I’m bringing that up, it’s not really part of this class, but just understand that these same point different needle directions are gonna specifically target different target tissues. So it might help, uh, start to bring it a little bit more into a full picture. If you wanted to check out it’s another cadaver video that you can see on our, uh, uh, YouTube channel. Yeah. And that will also be in our webinar coming up in October. Okay. Now, now you can think, yeah, we want to thank the American acupuncture council very much for having us in this sports acupuncture podcast. You guys thank you for listening. We appreciate you very, very much. Um, next week we have Laura or the American acupuncture council has Lauren Brown coming in to discuss things. So that’s going to be fantastic if you have not heard Lorne Brown speak, um, you should check it out. Lorne is a very incredible practitioner and an academic as well. It’s a really nice blend. Thanks very much. You guys. Thanks, Brian. Really appreciate you. Thank you. See everybody.

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Jing and Cancer – The TCM insights – Yair Maimon

 

 

Hello. My name is Dr. Yair Maimon. Uh, and first of all, I would like to thank the American Acupuncture Council to put up this, uh, presentation and lecture. Uh, I’ve different areas of interest in Chinese medicine. I’ve been practicing for more than 30 years. And one of them is definitely cancer. I’ve been heading also a integrative oncology unit in the biggest hospital in Israel, in the research center.

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

And I’ve published many publications on the effect of especially herbal medicine and cancer. So if you have interest, you are welcome to repeat that you can go to my website here. My mother had come or just to go on the internet and search for it. So I’ve been deeply involved in cancer and understanding the [inaudible] significant effect that we find when we do integrity oncology. And when we are using Chinese medicine and this lecture will focus on one of the deepest phenomenons of cancer, which is gene and the cancer, the way we understand and perceive cancer in Chinese medicine, because in Chinese medicine, um, I would put it in a different way.

Cancer is a Western medical diagnosis and disease. So we have to go back to the roots of Chinese medicine to understand cancer. As we know it today in Chinese medicine, and gene really is one of the best way to do it because when we talk about cancer in Western medicine, we talk about something on the side cellular level. We’re talking about a cancer cell. It’s a very specific understanding of mutation of DNA in a cell, and the way cell are growing. So when you look at the Western view, it’s a very cellular view, very DNA based view. And when we look at the Chinese medicine view, we are looking from a different dynamic, and this is what I will try to unfold, kind of to give the core unfolding as far as, uh, the understanding of Chinese medicine and maybe provide those some treatments that we can give example.

So cancer in Western medicine, isn’t uncontrolled growth of abdominus abnormal cells in the body. Normally cell will grow and receive nicely here. And when the cell will be damaged, it will, [inaudible] natural cell death and cell are growing and dying and multiplying in the normal growth rate. I think the cancer, we see this phenomenon of endless a multiplication. They multiply and multiply their ability. They have the normal self to stop growing is hindered. So when we take the larger view in Chinese medicine, we always have to say, I see men being between heaven and earth. Oh, we have to see the movement of cheesy between Shannon Jake. So we also know from the substances in the body, this is three substances that Shan will be the most, and Jean will be the most team. And there is all the time change of yin and yang. And that’s the normal also growth of things.

We have a meeting of two things and then growth. We have a meeting of [inaudible]. We have a meeting of Shannon Jean in order for life to begin, we have a sperm in an oven we have in any meeting and then multiplication of cells up to a human being or any creature starting. So we need the seam, the neon meeting Shen and Jean father, and mother. And we’ll see, because when it comes to cancer, we are, we see something very strange happening at this meeting or this very unique meeting of creation of life. Eh, I’ll give another example kind of slowly put you in, in a certain frame frame, frame of mind, and also in a cell, a liver, we see cells which are very kind of, uh, like STEM cells, which can change into any cell. And we see very differentiated cells. So the less cell is differentiated, like a STEM cell.

It can change into any cell. We can say, we see more Shannon it and less jingling. The more we going to differentiate cells, we see the opposite. We see more gene cells that has a specific role and less shame as humans. Now we are, we are very differentiated from each other when we will go higher. There is less differentiation when we go to the Shen level. But when we look at the, at the gene itself, the gene itself is all the time growing, growing, growing, and slowly declining. So with gene, with time, we had this natural curve of the gene growing and growing, or a person developing, and then going slowly to all the age and dying the same happens also in the cellar level. So when we look at creation, we have to look at Shannon, Jean Green and yang meeting. When we look at development of cells, we have to look at this changes in the gene, which are bounded to one very unique thing, which is time.

So the gene is bounded naturally into time, and then it goes through a natural cycle. So normally we see cell growth and cell death, which are in the same rate. So we see the gene growing and declining, growing and declining, and that’s the normal cell growth in the body. So cell growth and cell death that like in an equilibrium, in an yang is working well. The G having his own natural movement, right? It starts with the Shan, then go through a growth and decline. But when we look at the cancer cells, when we look at the basic idea of, of, uh, of carcinogenic, we see that cell growth is very big comparing to cell. This cell thump something on the gene level is going wrong. Like the cell is multiplying and multiplying and multiplying, and it doesn’t go through its natural cause was time of growing and dying.

And that’s an another thing it knows even to avoid death like normal cells, especially when it’s damaged. It goes into apoptosis, natural Dells and the cancer cells when no one knows how to avoid this process of ptosis. And then it goes into uncontrolled growth. So it avoids the natural cycle of gene. So you see gene here involved in all the level when we are talking about Western medicine, about the way cell multiplies, the way cell growing decline naturally. So in Chinese medicine, we can easily and, and we should be focused on, on the gene level. When we look at it, five substances of the body. So we know Shen is the most young. Then we achieved body fluids, blood, and gene is the most team and cancer in this respect is the most in disease. It’s under depth, also on the cell, it’s on the DMA.

And if we talking DMA deeply, when people are exposed to Western medicine, especially chemotherapy, but also biological medicine and others. And when we look at that, eh, Western medicine and we want to compare it to Chinese medicine, I think the easiest is to look at chemo and chemotherapy because chemotherapy really affects the gene and the mechanism of chemotherapy it’s works on this core DNA, the death of the cell. And it works on the DNA, eh, proliferation. So it really affects the cell, stops it from growing any cell and especially cells in the bone marrow multiplied fast. It affects therefore the book we use, the bone marrow, creating fatigue, early aging, all this sounds a bit like Jane, the longterm effect. Again, it’s chemo. We’ll look at the formation of marrow and you will understand why the facts and patient chemobrain is a phenomenon that patient sometimes for very long time will say that, you know, they can’t concentrate.

The mind is foggy. Their cognitive ability has been reduced. There’s hair loss. Again, especially head hair relates to the kidney fatigue, deep fatigue, affecting fertility and gain the gene and aging, as we said before, and there is a very deep relation to a constitution, okay, because it’s will affect people differently. According to their original gene. When I see different patient coming in, even before chemo, Western medicine, I can many times predict how deep will be the effect of the chemo. And well, we’ll be the recovery and taking into account this preexisting condition. And as we see on a settler lever, the chemotherapy works on the DNA on the very deepest, deepest, the most [inaudible] as we talk about gene of the cell. And we already said before that the chemotherapy reduces the DJing and mostly effect a lot of also biological and other drugs, which are using cancer will affect.

And we can the gene. And that’s why we see this reduction in white and red blood cells and all the other, um, things that we mentioned all will relate to this gene weakness. And, um, another deep aspect in cancer is that we see that cancer is coming up showing more at the times where the gene is changing. So again, it will be around ages, you know, 40 to 49, 50 or, or later. But if you look at the patient’s history, you will see that it relates to changes in Jake. And it has many ramifications, uh, but it’s very interesting to observe it and definitely hormonal changes and cancers that relates to hormones like breast cancer, prostate cancer, because they’re all home or monitor or biological clock relates to gene. And when, eh, and you can see also that a lot of the treatments relates to hormones and eventually will affect extra Marina, like Chong, my rent, which relates to the gym and later, and we want also to help people to recover from, from treatments.

Then we want to replenish life, replenish the gene, replenish the bone marrow. So as you see, the more we are going deeper into understanding the side effects and effects of cancer. The more the gene is, is the key things to discuss. When we look at the marrow in Chinese medicine, marrow suede is a very specific, uh, substance. It relates to the gene, it’s already his gene. It then now wishes and build the bone marrow, the spine and the brain. And, um, the bones are the Fu organ of the mirror that’s already in so and 17. So there is a close relationship between marrow in bones, and it’s quite amazing. The Chinese already more than 2000 years ago, see the relationship between kidney bone marrow production of blood things that actually in Western science, just our recent discovery. And, uh, as you know, the bone marrow produces a different type of STEM cells.

Uh, and while the bone marrow STEM cells will produce either white blood cells or red blood cells or platelets, but they’re all coming from a very deep understanding of STEM cell. So, so bone marrow in Chinese medicine relates very much to the kidney and kidney, gene and kidney gene is, as I said before, the root of our discussion here, when we are a going into understanding the gene, we will talk about extra meridians in Chinese medicine, the teaching by my, the teaching, by my, our, the root of, uh, the body and the body development. So, uh, looking at the level of the development of life, we are going to understanding and unfolding the extreme regions. And as we know, the three meridians that are starting in life are they do the rent and the Chong, they’re all starting in the kidney and the merging from the kidney and building the basic foundation of the body.

And also in Chinese medicine are very much related to do my will treat it many times in brain cancers. The ran my eye, many gynecological in recovery from the deep effect of cancer and the Chung by, and others will relate to replenishing bone marrow. This is by the way now, the way that we use extra Meridian and their function in a indifferent cancer condition, like for, uh, treating brain and, and, and, and brain problems, we’ll use the Dumas, the [inaudible] for the uterus. We can use more chunk rent or die for marrow Chung, buy and rent. And for bone and bone problems, we’ll use the Chong rain, or in way, it’s all unfolded the deeper we understand cancer and this extra Meridian. And later I’ll try to give an example of how I use it in the clinic. So some regions are very much related to a development of life and later to cancer that is related to embryological development and the changes of seven and eight years.

As I say that a lot of time can be when cancer will come up, they relate to fertility and growth. And that’s why, as I say before, a lot of time, we need to, when patients are recovering from chemo, we need to support the gene and aid the coming back of the old fertility and, uh, and the very basic vitality of the body. And they’re serving as a reservoir and in cancer and cancer treatments, this reservoir gets empty. So you want to go back to the deepest, vital places in the body and help recover. And they’re related to kidney and Ranchi, and this is how we treat and extra meridians overall are very much to do with creation, regulation, and protection. This is very deep three aspects that are important in the treatment and recovery of cancer. And I would like kind of to maybe end or, or go to the last part, then give a case from the clinic and see how it all applies in the clinic.

This is a patient of mine. She’s a 50 years old female. Uh, she married with two children. She has for many years with metastatic breast cancer. I’ve been following her up for about 15 years. Uh, she’s undergoing anti hormonal treatments. She has night sweats for just one minute. Somebody Israel is under lockdown and I’m, I’ve been, uh, doing this from another place. So I’ll try to finish up early cause I need to leave this place. So she is a anti hormonal treatment and she has night sweat, and therefore she’s treated, I treated her with the rabbi and the different points together with the rent, my in order to help her. And this gives you the idea of how we treat this patient, uh, and how we combine different points. And last point, I wanted to say something about logic this time 10 and large intestine 10 is a point I use a lot to tonify patient.

It’s the Susan, the point of the, so it can be utilized to strengthen the Angie and, uh, it’s on the young men Meridian. Very good there. A combination is the three lead points, the large intestine, 10 Ren 11, and stomach 36. Again, if you want to read more and understand more, uh, I had few lectures that the same Academy on that topic and there in order to learn about cancer in a, in a more kind of deeper way, I always say it’s combination of Western medicine, understanding Chinese medicine. And we have now a lot of research to support us. So to kind of finish up it’s to do with, uh, life generally and cancer, uh, to do with, uh, the combination of gene and Shen of fire and water gene more relates to the G and the wisdom and the transformation of prenatal life and growing and Shen more to the communication and inspiration.

And this is eventually how we also promote learning in Chinese medicine. So gene relates more to wisdom and personnel transformation. And when we talk about chin, we relates more to inspiration, healing, communication, and connection. So I think when we listen more to the gene, we hear the story of life and transformation. When we listen to the shame, we hear more, the love and inspiration that we need both to keep us on our true path of life. So in this very strange time, when everything is going around, not in the regular way, I wish you all the best of health from Shanta Shan. Thank you. And thank you for watching it all the very best and keep safe.

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3 Key Ways to Drive Patients to your Practice in the New Normal

 

Thank you once again, to the American Acupuncture Council for having me host, the Look to the Point series.

Now my name’s Lorne Brown and I’m a doctor of traditional Chinese medicine in Vancouver, British Columbia, Canada. And I’m also a CPA and that’s how come, I guess I get to wear two hats and, um, be your practice management, uh, support.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

I’ve written a book missing the point why acupuncturists fail and what they need to know to succeed. And, um, today I have, I’m very fortunate today because rather than you get to listen to me, you get to listen to somebody who’s really a force in the field of success. Her name is Tanya Chernova. She is an international speaker. Um, she is the author of undermine an excellent book. I’m removing those subconscious limiting beliefs to your success. The world wellness weekend, Canadian ambassador of the UN to their initiative of creating sustainability. And she is a visionary.

She offers coaching workshops, lectures like today, and she helps companies, practitioners, teams break through their limiting beliefs so they can reach their peak, potential great success, not only help healing their own minds and the minds of their teams, but the minds of the planet. And today I have Tanya in very short notice, would you be willing to come on and share this with my colleagues, my group, and she’s put together a presentation today called three ways to grow your practice in the new normal Tanya, welcome to the, to the point series. And I’m really looking forward to hearing what you have to share with my group.

Thanks so much, Lorne. It’s a pleasure to be here and thanks so much for everyone for tuning in this is such an important time in our lives, not just personally, but of course, professionally, and especially the people that are in the wellness industry. All of us in the wellness industry right now have an opportunity to really redefine who we are for others. So this is the time to really grow your business more than ever. Your business is the one that has to thrive. So if you want, I can just get to the point, right, and start the presentation. So I’ve put together a little bit of information for you. Now, normally we could talk about overcoming your limiting beliefs and things like that, but I do believe in being really practical. So my goal is for everyone to take away at least one significant action item that they’re going to put into practice as soon as they get off this call and see the results rather dramatically.

Okay, it’s really important. Kind of like an acupuncture session. I intend that off the tee, once you get off the table or off the zoom call, you’ll get something that’s really practical and important to the lifeblood of your business. Okay. So three ways to grow revenue in the new normal. The first thing I want to do of course is take a deep breath together so that we can harmonize and get into a place where you’re really receptive and not that subconscious place of resisting because you think, Oh, I just want to do the treatment and not worry about the business, but the business allows you to, it’s really the stage that you perform on. So let’s take a nice deep breath in through your nose and like hello to vibrate your Vegas nerve and release some of that oxytocin. Let’s take another deep breath in through your nose was like, we’re starting summer and there’s no allergies and you’re moving into a fresh field of breath, a great breath of fresh air.

Okay. So now that you’re going to take a deep breath. What I’m going to do is have you continue to do the deep breathing as you cross through the threshold of your comfort zone. Now I, what I love about this time that we’re in and I mean, I don’t have to tell you that with crisis brings opportunity. That’s such a big Maxim that people are talking about right now, but I’ve had the luxury quite frankly, to be in positions of, you know, crisis management consulting. So in 2008, it was my first crisis management, you know, mission that I went to Romania to Russia, to the Ukraine. And L’Oreal actually sent me on that big expedition for their, you know, hair and skin salons out, you know, in the area of beauty and wellness. And what was so dramatic at the time is that we were going through the oil and gas crisis and we saw the wave coming to Eastern Europe.

Who’d already been really thriving in the area of beauty and wellness because that’s such a European based core value. Is that above all else? Health is wealth out there. And what was really important to understand is that that’s when people’s spending and their income just plummeted. And yet still the people that went through my crisis management training out there didn’t only come out, but they came out as market leaders in their industry. And then in 2011, when we had that big real estate crisis in the U S that was so huge. Again, I went out as crisis management consulting all the way through the United States for four straight years, helping them rebuild and reinvent in preparation, not just for what the crisis brought, but for the wave of growth that comes thereafter. And that’s the thing I really want everyone to take away from today.

It’s like, yeah, we are really seeing a change in the way that people are spending. And we’re going to look at that a little bit more, but we have to understand that for every wave that goes through us, there is another aspect of the undertow that can actually take you higher if you can ride it. Okay. So I’m going to show you some ways to do that. Now. I just want to let you know that I’ve been on both ends of the spectrum as a practitioner in the area of wellness, and also having created my own brand of products. There was 11 different products that I created with my mother actually, who is a dermatologist from Russia. She used to create, um, creams that healed gangrene without amputation back then, I mean, she’s just an amazing human being. And, you know, she was the one that really taught me when we were working in the clinic, that it is your absolute obligation and solemn duty to give people what she called home Borg, you know, the things that you’re supposed to do at home once you leave the treatment and the treatment for her was really just the beginning of what was ultimately going to become their better self.

So you’ll look at this thing she’s wrapped in this big face bra and believe it or not, I actually went on the shopping channels around the world. And I grew my business to a million dollars in revenue my very first year. So it’s, it’s important for you to know that I’m, I’m not just speaking literally because I’m passionate about this subject and because I’m so excited for you to grow and succeed and that, because I believe that wellness is the most important thing that we can invest in, but I too have been where you are, and it’s not an easy place when you’re on the inside. And as Lorne mentioned, you know, I’m really passionate about neuroscience and specifically about overcoming self sabotage, having battled it in myself every single day as an entrepreneur. I know exactly what it feels like when you’re just, you know, ladened with procrastination, for the things that you don’t want to do.

And that’s usually because there’s some mindset behind it or a belief that’s driving it. You know, when we look at our business today and what COVID has given us, I mean, I don’t know about you Lorne, but for us, it’s, it’s really a gift. I think for everyone, if you can be in a place where you can receive everything that happens in life as sort of this gift that you unwrap and discover, you know, crisis doesn’t have to break a business, but it does reveal the cracks. That’s really what I’ve learned over all of this crisis management. And, you know, to understand like what those cracks are. It ultimately is in three specific categories that we need to innovate. Okay. And you know, even before I just explained this, I will say one thing. When, when we look back at this whole crisis, doesn’t have to break a business.

And I wanted to show you this, you know, my tank of guppies, I have this tank of guppies that’s here. My son is six years old and we bought this tank of guppies and I had to change the water. And as I started fishing out, all of these guppies, I know this is ridiculous, but, you know, I had to like go from one thing to the other from one tank to the other, cause we were transferring them. And by the morning, two guppies had died. Now, I don’t know if you have children, but that is not a good thing for me. I’m not like mom of the year for killing guppies. And when I looked at this Guppy in small detail, I’m going to tell you honestly, that the most profound quote that I truly live my life on, whether it’s business or personal came straight to the forefront, and I want to share it with you out of all the places I’ve traveled around the world.

And there’s been, you know, humbly over 60 countries where I’ve worked with businesses to help them grow and succeed, as well as these guppies. It’s taught me this, that when Darwin published his work in the origin of species, that it’s his bottom line was this is that in the survival, right? In the survival. It is not the strongest nor the most intelligent that survive, but the ones most adaptive to change. Now, I really want you to take that home because to be honest with you, I’m going to share some things with you. And you’re probably going to be like, Oh yeah, these are great ideas, but you really need to try to embody at least one of them, because I don’t want to see you floating to the top of the tank, like the guppies, right? You people that are on this call right now want to succeed, you’re investing in yourself.

So the least you can do is do the thing that, you know, you need to do, and it will call you forward as I present this information. Okay. So B happy, just keep swimming as Dory says it, right? So the three aspects of business success are mindset. First of all, how do we adapt? So what do we have to adapt inside of the mindset in order for us to grow and succeed? What new skills do we have to embody and what new systems do we need to bring in in order to automate a lot of what is necessary and what’s going to be necessary from us moving forward. Now, one thing I want to share with you is that, you know, we are a human touch business and I’m writing a new book actually now called, um, high touch in a touchless world. So it really examines all of the different businesses that are, that require a high trust, physical touch in a touchless world, because what happens again, if we have this whole people have to, you know, quarantine, et cetera, but not only that people are used to now staying home.

So we have to figure out how to inspire them out of their homes and get back on the table, get back into treatment and get back into life, full living. So it’s really important for us to understand that we can’t just go back to business as usual because the client consumption journey has changed now, just so that I, for sure, don’t forget to give this to you and I’m sure I’ll email it out or post it somewhere. But if you go to Tanya genova.com forward slash COVID-19, I’ve got like a rise and reinvent kit. So it’s for beauty and wellness businesses. And it’s a resource guide that talks about a lot of the tools that you’re going to need, like digital tools and other types of tools in order to make this sort of leap forward. Okay. So this makes things a little bit easier for you.

And I’ll bring this up again at the end. So as we jump into the actual specific points, I want to cover, I’d like you to take a minute and write down and Lorne you to write down a revenue number that you wish to achieve. However, you measure revenue for you and your business, whether it’s per day, per week, per month, per hour, whatever that is. I mean, per month is easier. So I’d like to, I’d like you to write down a, whether it’s top line or bottom line, that’s completely up to you. And even if you could divide it up into new business or new patients and existing patients, okay. New patients and existing patients. Now, if for any reason you ever get to a point where you say, I can’t take on any more patients, because I’m, I’m up to here. That’s when you know, you’re absolutely in a state of flood where you’re like spilling over. And if you don’t actually force the doors to grow, that’s when your business starts to recede and you’re gonna, you know, move into that place. Like they say, you’re not, you’re either growing or kind of shrinking. So we definitely want to continue growing. If you feel like you have no more room for your practice, you can email me and I’ll give you a different set of information, but write down a revenue number that you wish to achieve.

Okay, good circle that number three times. Okay. And then just add a zero to that number. And now you’ll know what I, you know, at least minimum what I want for you. Okay. That’s just like the minimum that I’m challenging you to grow, you know, this year, because you can take advantage of this opportunity now in order to understand where you are coming from. Okay. Where are we coming from when I’m, when I’m looking at someone as a wellness practitioner, as an acupuncturist like you are, first of all, we have to understand that today client spend is, I mean, it has been all of our lives. It’s driven by social values. What do we deem important? And up until now, we deemed important our kids’ education, which we still do. But look at how things have changed. We deemed a lot of, most people will tell you that they will put premium gas in their car, but for some reason, they won’t put premium food on their table.

Right? Most people will tell you that they’re willing to renovate their home, but they’re certainly not willing to renovate their body. Right. It’s up until now. We’ve really taken our health for granted in the North American landscape. Wellness has definitely been on the rise, but where, you know, status at one point was coveted as the most important thing that, you know, status. It’s like, Oh, what’s your job or the car you drive now nobody’s driving. It doesn’t matter. Take Uber. You know what I mean? So now everything’s really changed, but we used to believe that status and status symbols defined our success. Then eventually we moved into a new frame of reference, which was happiness. Like how happy are you? You know, five, seven years ago, an explosion of happiness books went on the market. And even the book that I wrote now, measures success in your JPM or your joy per minute.

But now we’re moving into a new quadrant of status, which is like, what is the definition of what do people envy? What do people look for? What do people say, wow, good for you. I wish I had that. And the number one answer to that is vitality. They are looking at people who are vital. They are vibrant, they are living life. They have the energy to get up, to get out, to cycle, to golf, to whatever it is that they’re doing. And they’re not just having that vitality today. They’re literally banking that vitality into the future and the younger generations, like the, you know, the younger generations now, whether it’s millennials or gen Zed, gen Zed, is even pushing their parents to make better decisions, to take better care of themselves. So now that we even see that vitality is what’s envied, when somebody looks good, like, wow, you are like radiant that I’m telling you, you cannot buy that.

You need to earn that. And that is where we come in. We are the people that are here to help people understand what the journey is for their personal wellness. And one of the things I’ll show you in a minute is something that I talk about called patient leadership or client leadership, depending on what quadrant you’re in. So I just want to talk to you a little bit about what prevents us from moving forward. This is before COVID. Now this isn’t every wellness industry. It doesn’t matter. It’s like, it’s like, we’re born with healer DNA. If you’re a person that wants to go out and help people, sometimes you might fall into this trap or your professionals that work with you. So one of the problems that we have when it comes to helping people make better choices, which means not just seeing them on the table, when they’re reactive to reacting to a pain like, Oh my gosh, my neck hurts.

I need to go see my acupuncturist. I go to see an acupuncturist for my pain too. Right. But it’s like, I wait till I don’t feel well. And then I go to fix it. But in the world of wellness, one of the mind shifts I want you to consider is that we are now moving into a much more proactive society society. And I’m letting you know this. Now. I want you to go out there and look for proof that’s. So I want you to start telling people, people are going to say, so what have you noticed? What have you noticed in your business? I want you to say to them, you know what? I’m noticing that people are taking a much more proactive approach to their health and wellness and they’re coming in well before anything bad happens so that they can align their body and be ready for their best life.

Now, like you need to be the person out there sharing that good news. Okay. So what prevents us from doing that is number one, often professionals in the healing industry, fear being seen as salespeople. It’s like, but I don’t want to sell you anything. You know, come in, you know, what’s good for you. I’ve got all these wonderful things and all these extra things. And if you don’t have extra things to sell them, this is a really important time for you to start thinking about what are the things that you personally rely on to make yourself well every day and what new revenue mix do you need to have on your shelves. But if you fear being seen as a sales person, that is a natural obstacle because you, what sales really is. And Lorne and I talked about this before, is that sales, what’s the active with the act of a purchase, the activist sale and a purchase together is the transfer of trust and enthusiasm.

Yeah. Like the act of I’m buying it, it’s trust and enthusiasm. And you need to know that if they’re already naked on your table, letting needles go into their neck, they trust you. And all you need to do though, is you need to be enthusiastic. But the problem is that whenever you have fear, you just choke right up because it literally just closes your throat. So we were doing that Oxy breathing before, ah, like really relaxing your vocal chords so that you get that oxytocin so that you, it doesn’t even really matter what you’re producing in there. You just have to realize something unless you’re enthusiastic and passionate, don’t wait for them to catch it. It’s gotta be contagious. Right? So spread that. But professionals in our industry often fierce, you know, being seen as salespeople because they don’t want to be untrustworthy, know that everything you’re recommending is for their best interest, not just today, not just to solve a current problem, but so that they can build their body of tomorrow.

And it can house the spirit that will last forever. Okay. So leading the sale is what’s necessary. That’s the next sort of thing. But that’s one of the obstacles we face. Another one is many clinics, especially now offering the same services and brands that are now also sold online, right? With all of these different services available. And it sounds the same, even though you’re very unique and I know you’re unique, the problem is that it, you know, it doesn’t really, people don’t really understand what the actual languages or how to differentiate you. So how to differentiate yourself. That’s a really big obstacle I feel, and that’s easier for you to do because if the first antidote, if the antidote to the first thing was understanding that all sales is, is a transfer of trust and enthusiasm. Once you’ve gained trust, you simply transfer enthusiasm and give them a new value to embody.

Number two is that it’s harder to differentiate your brand and your clinic as a destination. So you need to really dig into what is my wellness philosophy. You know, what is it that I believe in that’s so unique to us as a holistic way of living and offer holistic way of living and a path to vitality and not just services. Okay. And number three, with clinics, offering discounts, that’s, you know, you can’t control it. It becomes harder to attract and retain new patients without falling into that same discount trap. And let’s face it when somebody is in pain in front of you, they’re usually off of work. They’re usually a whole bunch of other stuff is happening at the same time. So it’s definitely very easy to say, look, why don’t you just take everything for free and I’ll help you. And then karma will bless me.

I wish I wish that was abs I’m listen. I’m sure you have a really full karma bank, but really it’s really important that you know, that when a person is struggling, that’s when they need to make that commitment to themselves, quite frankly, and invest the time and the money necessary to make themselves a priority. And if they don’t, their life will continue to speak louder into their life because we know more than anyone, that pain is a messenger. It’s not just a happening. It’s not just an accident. If you’re already connected to the higher source of everything, that’s guiding you in the world. If that’s you then you’ll know that these are, you know, we listen with love to our body’s messages. So it’s really important that we become people who are willing to share that passion and help other people understand and help our patients understand what it really means to listen with love to their body’s messages and prioritize their health now. So what do you think so far, Lorne, do you want to give me a thumbs up? If we’re in a good place,

We’re, we’re in a good place we have about, I think, five minutes, um, before we, we can wrap up and I can chat with you, but I want to reiterate again for everybody listening here is this idea of sales that, you know, you’re not really selling. You’re, you’re transferring trust and enthusiasm. It’s a form of education. And just to remind my colleagues, cause that slide about the fear around looking salesy. Um, this is, you know, you’re not selling them on toxic chemicals, um, things that you don’t have swamp land, you’re selling them, you’re providing them something that’s going to benefit them. There is value there. And now your job is to educate them about the value rather than like you said, premium gas versus premium food is changing the priority. Um, they can have that vitality now. So, uh, I really appreciate what you’re sharing here and please continue on.

Awesome. Thank you so much for sharing that. Okay. So the mindset shift is thinking, okay, I’m not just a service provider, but I’m also a wellness advisor and that’s really necessary because you’re going to start doing more things online as well as on site. And one of the things that, you know, I talk about a lot is embracing client or patient leadership, where you take them by the hand and guide them through, guide them through their path to vitality, to health, wellness, and vitality. So since we’ve got a few minutes left, I’m really excited to say that now that you’re not so worried about sales, I want to give you some psychology behind how sales happens for your consumer, your future patients and your current means. Okay. So there’s three different types of sales that I want you to consider. And then take one thing that you’re going to do away from just this next section.

Okay. So the simplest form of sales is transactional sales. Okay. That’s when your patient or your future, like your basically your future patient knows their need, right? They have a problem. They have a pain, they have poor circulation. They want to get pregnant. They know, they know that they have a need and they’re like, you know what? Acupuncture is where I want to go. The question you have to answer now in terms of your actions is how do you make yourself visible? How do you make yourself accessible? And top of mind, so is your, like how can you make your social media super targeted to the, whatever it is that you are very, very, very good at offering, especially when they know their need. How can you be top of mind? What can you do to be like absolutely there when they need you so that they think of you right away as if it’s like a law of attraction.

And then even if it’s on Instagram or Facebook, the ability to book an appointment, like honestly, the companies right now that have a human being, picking up the phone to say hello, instead of a giant recording, because we’re unlimited staffer COVID um, you will pick up 100% of the patients that hang up the phone on other people. Like you have got to make sure that you are 100% right there when they’re willing to spend the money. The second sale is a little bit longer process. It’s called solution sale. That’s when your patient knows their problem, but they don’t know what they need. Right. They can’t say, Oh, you know what? I love, I need acupuncture. I’ve said that before, because I know what I need. But now somebody might say, Oh, my hips are really sore. My back is really hurting me. My liver I’ve had way too much, you know, wine over the summer break.

I don’t know how to detox. Like they have a problem. Something hurts. Something’s bothering them, but they don’t know that you’re the solution. So now this is all about how well can you articulate the problem that they’re facing? Like, how good are you at saying, you know, are you feeling these pains and aches? You know, and that type of thing, or like that are related to detox. Are you finding yourself with headaches, et cetera. So the more they can go, wow, this person, this professional, this business understands me. And you can share the solution in a very concise way with a clear offer. Then they’ll want to buy it from you. Don’t be mistaking yourself by actually considering helping them consider an offer. But not saying, and from me, it’s like, yeah, you guys, can you take this vitamin? Or you guys can go and do this, or you guys can do it.

No, like from me, you need to take responsibility and get them on the journey and embrace those people yours. Okay. And then consultation of sales. Now that’s the third one. That’s a little bit longer, but this is when your patient doesn’t know their need. They don’t know their problem, but they know their goal. I love these kinds of people there say, you know what? I don’t really know what’s going on with me right now. But what I know is I want to be 65 and you know, touch my toes, climb, Mount Kilimanjaro, whatever the goal is. And that’s why I really always encourage your social media and your marketing and your website to have aspirational photos of people doing great things, because it’s not about just solving a problem. It’s about the aspirational goal of what health gives you. So your ability to uncover this is the key now with your questioning, their most pressing goals.

So it’s not about, where’s your problem. Where’s your pain. It’s about, where’s your goal. At what age do you want to look like, feel like X and let’s put together a treatment plan, a strategy to achieve it, which is why I’m going to recommend that you take at least one half day of your week and start booking consultations or product routine reviews with your patients over Skype or zoom and be goal oriented. Start to transition some of your reactive patients. The ones that have been loyal from reactive. Only when I need to basis into a proactive, I’m going to make a treatment plan. I’m going to prioritize myself because everybody I talked to this year and into the future will say, I want to take better care of myself, but they don’t know where to start. Even that offer to say, let’s get on a zoom call, get your consultation process nailed and have it done.

And the final thing, which you don’t have to necessarily remember, but this is when you’re able to inspire your clients with all of it. Like it’s insight selling. And you have, what’s called an ecosystem, which is what I envisioned for. You. Don’t go, don’t freak out. But normally we have like an onsite visit where they come in and they check in and they go to the treatment. They go to the amenity, they go to the washroom. But I want you to think about the fact that there’s an online journey. So when you think about having a clue, like that’s why it’s, like I said to Lorne, what are they called? They’re called patients, but they’re not going to be patients forever because you’re going to also see them when they’re healthy. So why don’t we give them something else? Why don’t we reinvent the name just a little bit so that we can see that we have a, basically a person that we’re going to take care of from, you know, in a, in an infinite loyalty loop. So from cradle to grave, as we say, right from fertility all the way through, and we really, you know, we really hope that you understand that who you are is so deeply important and that all the work that you do just fuels humanity to be its best because a person who’s in alignment and who’s feeling in harmony with themselves is a person who adds just the most beautiful music to the world. So I want to thank you so much

And yeah, thank you very much. And for those that want to go deeper, um, I have been chatting with Tanya and we’ve had her create a course. So if you want to go and do deeper, um, checkout for her course to release on healthy seminars.com, check out, um, Tonya terranova.com, her website as well for her coaching and speaking, um, her book. And, um, you can also check out, I offer workshops on a regular basis, Lorne brown.com. So lots of resources for you guys. Um, and the take home message here. There’s so many that you shared with us, Tanya, and, and just to remind everybody is there’s a change happening and there’s always change. We can always give it a name, but there’s always something going on in the world that seems, and at a more rapid pace that we’re having these times of uncertainty and the key here is to pivot.

If you want everything to stay the same, then I don’t know. I don’t have great advice for you. It’s kind of like, if you remember blockbusters, we don’t exist anymore. So if you see the environment changing, it does require you to pivot. So there is an opportunity keyword here’s opportunity when things are changing, they may look difficult. We do that deep breath, and then she talked about getting some skills. So there may be things you’re going to add to your repertoire as an acupuncturist that you can do. And there are so many things outside the box that you can do that you can continue to be of service and a value to your community, and therefore you can get paid well to make other people’s lives better for it. And so it can become an enjoyable process. And that was the idea of introducing, introducing new Tanja to the group is to let them know there’s ways to do this.

Um, yes, we’re in change, but guess what? We’re now always in change teams. And it’s our opportunity to pivot, take that deep breath, and this can be a playful, enjoyable process. And it’s really, that’s why I love your book. I’m about changing how you’re going to perceive, interpret what’s happening. And it’s an opportunity. And I see it, many people in our profession are stepping up and doing things for their community and for their colleagues, um, to improve their lives. And so we’re hoping you will step up and do this as well. You the listeners. So I wanted to thank you Tanya again for, for putting this together. And I look forward to your comprehensive course again on healthy seminars.com. If you’re looking for my manifestation workshop, that’s on Lorne brown.com. That’s also where you can access my book, missing the point. Here’s a great book to read. And, um, if you have any last words, I will wrap it up. But do you have any, anything, any last words you want to share with the group?

I mean, I do, first of all, thank you so much for everything that you do and what you’ve contributed to the entire industry. You’re exceptional

And I’m always in awe, the next steps that you’re taking in your life. But I want to share also with everyone, you know what we can call it, change. We can call it disruption. We can call it a lot of things. What it really is, is evolution. This is what the world looks like when it’s working. We are moving forward folks. And the most important thing is to get out of isolation, to get into conversation, to, you know, understand that this is the time where you poke your head out and start listening to all the different tools that are around you, you know, and really think to yourself. What’s the one thing I can do and start with the first small step and then the next small step. And it is like, you mentioned the evolution. It can be uncomfortable. It can be scary. It can be anxiety driven and yet the tools, and then you get to breathe and do these things to make the shifts. All right. I want to thank again, the American Acupuncture Council on for having me host to the point. And I want to remind you to tune in next week because we got your host Virginia drawn back on the AAC to the point. Thank you very much. [].

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All About Tears in TCM with Yair Maimon

 

Hello. I’m Dr. Yair Maimon. I would like to thank the American Acupuncture Council to put up this show and to share this knowledge with everybody today, lecture is about a bit unusual lecture. It’s all about tears on the verge of tears in Chinese medicine. My interest in Chinese medicine started from understanding better human life and to kind of get a better knowledge of who we are, what we are doing here as humans. And, uh, and this led me into investigating different aspects. It’s obviously a Chinese medicine and one special aspect to do with human life is humans are the only one that have hearing. And as we know, tears have a great value and an impact, uh, on, on our life as humans.

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

So I set up this exploration of tears and why human tears looking into the classics. And I would like to share with you some of the findings and, and, and to go deeper in, into tiering from the physiological and pathological point of view and chapter 81, it was actually the first one that kind of caught my eyes about tears when it had a very interesting view on it, on sadness and in tears.

And it says the gene of water is easy and the jingle fire is Shen. So, first of all, it’s talks about this two hours aspect of gene. One relates to fire and one relates to water as well. We’ll see the more, we’ll try to understand tears. We’ll see the distance. So unique meeting in the eyes of the Shan from the heart and the gene and the water of the gene coming from the bladder and related to the, to the watery nature itself of the kidney, the interaction of water and fire. It causes sadness of both dizzy and the shame. And this is why the tears is running out through the eyes. So this is the explanation already. It’s so good. 81, about this interaction of what they’re in fire. And it shows us also the connection of the heart and Shen in the eyes. The more we’ll explore this connection, the moon, we’ll see this direct deep connection of the Shen and the eyes, and also the gene and the eyes.

And as we know, only human tears. And if we go deep into understand attending Chinese, uh, medicine, and I’m doing now a lot of work with my attitude into understanding the nature of it, acupuncture and acupuncture points and going into the inner alchemy. And whenever you exploring in their alchemy, you have to position this deep of this deep understanding of positioning men between heaven and earth is the key point. And men can communicate both with heaven and can communicate with earth. And this explain us very deeply peers, because when we look at it from the human perspective, you through this connection of the heart, and the shame is what makes us who we are human is our ability to sense and feel and see the purpose in life. And the deeper meaning is what makes us unique. And on this number one, understanding the tears relates to the heart and relates to the Shen.

And the heart is the one that houses the shed. And as we know, all the emotions are filtered through the heart. So when the heart is full with emotion, it overflows to the heart, to the eyes and to create tears. This is mentioned in link shoe 98 and 36. And actually even in this, in LinkShare 36, it’s X talks about this [inaudible] this deep, uh, pathway or Meridian, or my zone mites called, which talks about this, uh, pathway from the heart to the eyes to form tears. This whole ancestral mind is a very interesting to do as our relationship was the gene in our ancestral energy and our individuality. And, uh, when, when we look at the explanation, I bought this relationship of the heart and the eyes, the emperor says that it’s again. So in 81 that the heart is the specially concentrated essence of the five Zangs.

They all come to the eyes and the eyes is their orifice. And that’s when men has the virtue and the cheese hormone. When men, men has a vitro, the cheese harmonious in the eyes and that’s practitioners. When we look at the patient eyes, when the eyes, they have the good shine to them and the good structure and the good kind of expression, we know that all the five dogs are in order or can work in order for me, it’s the greatest prognosis in the clinic. And, and the, the, the greatest worries, if I see that something in the eyes are not going in the correct way, and this is also unique because you can see the visual of the person also through the eyes. This is why I call this lecture also in the virtue, but also we’ll see on the suffering. So both will manifest through the eyes, through this connection of the Shan and heart in the eyes.

Then the eyes are also called is, is, you know, Shen men. The same is hard. Seven, the gate of the channel, the gate of the spirit. And this is the place where the spirit enters and exits. And this is the place where we have an exchange. So interestingly enough, all the things are going are happening in the eyes and also the peers. So we are already building this deep understanding that the highs have a special, um, aspects in human life. They have a special importance and it’s to do with the shame, but it’s also to do with the Shen, like it’s a gate. So something is coming out and coming in from the eyes. And so the eyes is like a mirror of our spirit. And the eyes is also where the bladder channel starts. So the eyes is also where the gene is connected.

So this is the place. And if you think about tears, as you know, tears are fluid, they’re water, they’re actually manifestation of gene. So this is again, this place where gene and Shane are meeting. So this very unique meeting of something very essential of life is happening in the eyes. If you look at the eyes, all the different aspects of the spirit are presented men. There’s different way to understand and diagnose the eyes. But the inner counter is to do with the shame or also with the heart. The white of the heart is to do with DePaul or with the lung. The pupil itself is to do with the Z or the kidney. And we know when there is a lot of fear, the pupil grow. And when the pupil is over dilated all the time, it shows that something in Dezeen the DJing in the kidneys room, also, when you see that people had the drug abused or were traumatized, or even head trauma in the past, you will see the size of the pupil slightly enlarged.

And the colors of the eyes is to, with the home and the liver. And then the eyelids are to do more with the, and Blunden wine is really another place that we have to investigate and understand because bladder one is where the tree tears drain from. This is the area where there is this manifestation of the gene, the mistake manifestation of the brightness, and the, also the watering of the eyes come from that area. So interestingly enough, the kidney channel starts at kidney one at the bottom of the foot and the bladder channel, which is the young of the water. And the end of the water starts in the eyes. I’m doing another work to him in kind of feel looking with another two colleagues. Maybe if you heard my other lectures, we are talking about unfolding all the deeper dynamic of the Meridian system and understanding the inner alchemy, especially they in there are committed, always take alchemy, which is behind the channels and the points.

So this is one of the places you can see that there is a deep form of exchange to do with the water and fire and to do with the kidney and bladder. And that’s why blood there. One starts at the eye and keep the one starts at the bottom of our feet and in the earth. So you see that the yin and yang of water who have an interplay with Jean and with our inner, uh, essences are one of them is starting in the eye. And one is starting at the basic connection to earth. So understanding bladder one is also to do with understanding the mechanism of tears and the reason for human to tear, and it’s called bright eyes or DJing mean, and this is if we look also anatomically, this is where the tear ducts are, uh, excreting the tears, um, from their formation area.

So, and by the way, one of the great treatment for blocked tear ducts, especially in children can be bladder 67 or small intestine one, but not a 67 is the one we’ll use very often. And it’s very effective time blocking the, uh, ducting dye. And this is the reason why, because it’s the opposite to a bladder one. So this is the place where this power of the gene is manifesting and connecting with the power of the Shan. And this is as we started this place of human life of connecting heaven and earth and connecting this deep human potential and expressing it to the world, even if the swell words are sounding a bit big, but this is the true human design. And this is the design of the eyes. This is the design of the way we can express our deeper inner part. And this is also in the clinic, how we diagnose and see, and for the ancient Chinese, who looked at the nature of men and the universe, uh, and, and they were the one exploring the deep physiology of human life.

This is one of the way to understand why blood, the one is where it is, but the one, by the way, it’s the place where all the young channel are connected. It’s one of the most connecting place for being there, all the Ang channel express, except for the large intestine. And this is the place where they [inaudible] extra meridians, which are to do again with opening and closing your eyes with moving from awareness and being awake to withdrawing and going in for moving from the energy to moving up to the eyes, into the head. And then as you’re closing down it’s night. And so, so many things are to do with bladder one, and there’s many treatments relates to bladder one, uh, actually one day, maybe I’ll go every night just to blend the one I did on some points. Um, cause there’s really many extra, especially extreme cases of insomnia, of, um, a epilepsy and narrow collapsing and others that can be treated with bladder while it’s appointed.

I use in the clinic, I can’t say very often, but I use it quite often and many people are afraid to needles, but it’s a very transformative point, has all acupuncture is very transformative. So, um, it affects the pituitary gland by the way. So it has many, many functions and it explains also the location of the point of all the, uh, meridians that are meeting there. And that’s why it has such a large implication. So until now we kind of explore the eyes, bladder one and human on this. Very, I can say deep aspect of being a human of connecting heaven and earth and the deepest aspect of being able to connect and express heaven. And in the other part of the lecture, I want to live, move into the men level and into the earth level and on the main level. So we are moving into the number five men level is always expressed on the number five, and this is the five element, but all the other aspects of deeply understanding that and number five, and then we’ll move later to the earth level.

We’ll move to the Jean and water. And this is our deep essence and our individuality. So, and so when we’ll move to this gene level and our individuality, uh, we can, again, Komatsu in 81, and it says, tears is the Supreme yin, the very pure essence of the kidney, the water of the ancestral essence that come up. And that’s why a lot of time you can feel that your heart or your eyes are full of tears. When you have certain memories, sometimes it’s a clear memory, but sometimes it’s kind of, you can see a movie, you can see something and suddenly your eyes are full with tears and you didn’t even understand why, but something in you is recognizing something, recognizing the scene, recognizing that something which is going on because it’s to do with our gene, with our ancestral energy, that has also a feeling of our ancestral life. And because we do carry all our ancestors in our gene. So this is the pure, very pure aspect of the ene of the gene, which is manifesting on the level of the eyes. And, uh, and it manifests something which is to do with our own. Um, I can say story here on this earth or on the individual,

Uh, um,

Lineage and transformation. And so again, we talked about having now I talked in this last sentence a little bit about the gene and individuality, and now I want to move into this five aspects of how as men we experienced the tears and how tears are manifested manifesting on the men level. And the men level is to do with our emotions, with the way the emotions are moving through the heart. There are seven emotions, but really there, you can look at a five main physiological emotions, which has to do with the five elements. And this is the movement of this emotions are moving through the hearts and each one of them actually manifest in tears. So we have really five different types of tears. And it’s interesting because, uh, I read quite a lot about tears. And then there is a lot of research. You’ll be surprised how much research about the reason about tears and tears, countries, different tears contain different substances.

And there’s many substances in tears. There is hormones like Kralik teen. Um, there’s an Kathleen’s, there is corticosteroid hormones, uh, and Catholics for example, are natural painkillers and tears are actually seen as a powerful pain relief. And, you know, when people are in great pain in the childhoods, it’s very, and they suddenly bring peers in Sunday. There is a dramatic pain relief. So, um, and the crying also, this is, again, more from Western medicine, sends many signals to the brain and some of them are signals that are really relieving pain. And that’s why when there is extreme pain, people will hear, or even the heart pain, but also physical pain and people who can peer, they have this natural killing natural, uh, um, pain relief effect from the tears. So suddenly the tears themselves are enhancing this pain relief, but tears overall are relieving pain.

And when we go deeper, this is another reason why we tear is because of some pain, either inner pain or external pain, the tears that we all are very, uh, always know it’s the grief, the tears of the lung. So this is the metal cures. And, uh, and this is to do, as we also seen in, in, um, the swing, uh, 81 at the beginning, this is like the, the lunchy, the deep grief is pushing this tear out through this mechanism of the heart. And then we have this tears and there are tears of sadness, tears of separation. But in, in a way, we can also say that there are tears of flooding, golf, something of, of a lounge ourself through connecting through our Shen of letting golfs something and, and, and taking the beauty out of it and letting go of the physical part of it.

Um, interestingly enough, again, also the pension tastes like something which is very, very pungent will make you tear. It was also to do with this mechanism of the lung that making this movement of fluids up to the eyes. And, you know, if it’s something very, very pungent, you will get tears. And this is to do with this mechanism. There is also, the tears are coming connected to the, uh, all the openings. And, and also when there is a tears and before the tears, there is also over watering of the nose and you know, that you get this Sabi nose. And so this liquids are pathing from the eyes also through the nozzle Coventry. And this has to do, uh, with the lung and to do with the metal. Um, so it’s very, as sometimes you can even access tiering, uh, treat through metal and through the lung.

Um, it’s an interesting passage. Uh, also it’s when a person is very sad, but doesn’t cry. So the fluid doesn’t come up to formal tears. This will injure the kidneys, and we know there is a whole process of over grief or grief for over too long, too long time. Well, we can the gene. So this is another connection of the lung to the kidney. Obviously it’s connected in breathing and the ability to breathe, breathe deep, but also from the eyes. So actually crying will enable to release and move the kidney gene in a positive way to connect to the land and, and this, um, in the sense, the tears from grief, our physiological and this, if they’re purifying and they’re allowing space, and this is the main thing, aspect of the log is to create space and to purify and to let go. And, and to when there is sadness, there is an appropriate sympathy and ability to then the difficulty to lap go.

But the tears are allowing this process to go naturally. And this is what helps us to grow. And if it did stop, then the person is stuck and there is lack of growth. And there is a lot of pathologies which are coming another interesting cures. The eyes are related to the liver, and there is many passengers, uh, that relates to deliver and tears. And, uh, and obviously wind when there is when the I will tear. And there is. And so in 23, this is mentioned and, uh, also in, so in 42, there’s a lot of passages. If you start to look at there, um, eh, the majoring does many, the passengers that slowly, slowly, slowly, you can to get a deeper, deeper understanding of tears. And the nature of tears Andrews makes the Chico app and the eyes relates to deliver into the home. So too much anger will also create tears.

And, um, and this tiers, by the way, they use also from ween and also cues from allergy, which will be related to liver and inward are to do with protection. I’m also protecting the eyes and cause interesting. There’s been a research, actually, an even published research from the Weitzman Institute in Israel. And they researchers found, it, found that in women’s studies here, there is a substances which reduces direct testosterones in aggression. And there were even trying to develop this kind of spray, was this substance against a rapist and it gets raped. You know, so men were aggressive or, or so you can actually spray and it reduces testosterone. And it does, you know, when a woman cry for a man, there is a reaction, but it’s okay, interesting that there is actually a substance that you can not isolate. And, uh, so, um, and, and the substance itself reduces to tester testosterone in men.

And, uh, it has been also found out that emotionally then tears, when women tear, it reduces the sexual arouses in men. There’s been, by the way, a lot of research about tears, social aspects, emotional aspects, communicational aspect. Here we are focusing only on the Chinese medicine part, but believe me, the deeper I went into tears, I was Shopkins even there’s a whole books about just research on that tears. Um, so, and I’m given in frustration, we’ll make the deliberate to tear, but also there is tears of hope of seeing the future of, of suddenly being hopeful fully about something. So they gain, there will be this tears, which relates to the wood on every aspect. I’m trying to show the negative tears, but also the positive tears. And there is the heart tears that reflecting. They’re also lonely. I mean, as a broken heart, tears is one of the tears that many people experience.

And this is the kind of classical way to see the relationship of the heart and the emotion of love and broken heart. Cause we say broken heart, but in Chinese medicine in actually has a meaning. It relates to the heart and this overflow for emotions are going up to the eyes and create tears. But there is also the other aspects of cues of joy and laughter and being inspired and being touched by something it’s the same. The tears are related to the heart and our ability to join and enjoy and, and, and laugh and share and, and being in a good spirit, uh, which is to do with our hearts. So only human cry and this response reflects the virtue, our ability to connect, to get excited and to get inspired, but also it reflects the deepest pain in men. And this is like a small thing that I want to finish this lecture with is explaining the different aspects of human pain that relates to tears because the emotions that are overflowing to the heart and, and, uh, uh, relating to on one hand TA pain and also neck on a very deep aspect, also healing, uh, are very specific.

So I would like to kind of focus on the three different aspects, the tears that relates to pain, but also the tears that relates to compassion and the tears that relates to healing. So here we are on a different level of explaining human tears. And as I said, even before, also in re in research, it has been found out that he is a pain reliever, but, uh, when the heart is overwhelmed with emotion, then the tears are coming and they’re purifying and they’re relieving the pain. And they’re an enabling healing. They’re also enabling us sometimes to suddenly understand and see something. And it’ll be many people will experience it. After they’ve been tearing underneath, they can get a deeper insight into their emotion. And there is tears of compassion. If we see another human in pain or in suffering, we are hearing in a way to ease their pain.

We are tearing because we are, we feel compassion close to their pain and as human, this is the way we should relate to each other. We should feel compassion to each other and we should try our best to alleviate somebody’s pain. And this has been the normal human behavior. If somebody doesn’t hear doesn’t have feeling when somebody else is suffering, then it shows that something very deep on the mind level and Mondays emotions is altered. This is not working well. Uh, there’s a few lectures just on this topics, uh, which are explaining why are behaving sometimes. So strangely and even the yellow emperor mentioned in sometimes 80, well, it says no theories because the spirit has no compassion. And if the spirits have no confess compassion, then the wheel has no sadness. So it is something very deep at this on the human level at this person, which is not working well.

He has no compassion and no sadness and no ability to reflect it. And that’s really explains a lot of psychiatric and psychotic situation. So we see that the tiers of the heart are very unique and the tears of the hearts are this deep longing for oneness. The tears of the heart is deep ability to the heart to connect to the shame. And this deep connection can bring healing and can bring, uh, our ability to, to not just to connect to something higher, but to connect to, to human experience overall. And, and this is to me, I think the place where I started to explore the whole aspect of tears, because I had a very deep feeling that this is to do with this uniqueness of men and this tears of the, how does the most touching this uniqueness of being, uh, this deep longing, or this deep feeling also of oneness, uh, not just with the world, but with something which is greater than us.

Um, I have, by the way, some other lectures here, I’m just really touching on this aspect of tears. Um, so if you’re interested, there’s a very interesting lecture about this different types of the depression, where I follow, um, different. I actually taking the DSM five, which is the way how you classify depression and bringing it into the Chinese medical understanding and my main interest in, in my own deepening, my, my knowledge and ability to treat him in Chinese medicine is focused either on gene, where I’m interested in cancer and do a lot of research in cancer, but also how to communicate well to cancer patients and on Shan, where I’m interested in, in how acupuncture can transform on the deepest level human life, both pathology on the physical level, but also on the mind and chin level. So if you’re interested, you can always visit the TCM Academy where I’ve quite plenty of lecture there. Um, so you’re welcome to watch them. So this is like a bit more on tears and to summarize, uh, with the tears of the heart and the joy, I would like to leave this lecture when they,

On the happy note, especially in this times, you know, when there is a lot of loneliness and isolation, we should connect more to joy and heart and communication. So from Shane to Shane, thank you very much and all the best and all the best of health for you all. Um, this is another opportunity to thank the American Acupuncture, Council to put up this show and to facilitate it for the benefit of our community. So thank you very much and all the best.

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